BWH® Hotels Signs Best Western Premier Vachnadziani in Georgia’s Kakheti Wine Region New upscale resort will bring the first internationally branded hotel chain to Gurjaani Municipality, expanding BWH Hotels’ presence in one of Georgia’s most celebrated tourism destinations
BWH Hotels, a leading global hospitality enterprise comprised of WorldHotelsTM, Best Western® Hotels & Resorts and SureStay® Hotels, today announced the signing of Best Western Premier Vachnadziani, a new upscale resort development in Georgia’s renowned Kakheti wine region. The hotel will strengthen BWH Hotels’ presence in the country while introducing an internationally recognized hospitality brand to Gurjaani Municipality for the first time.
Located in the heart of the Alazani Valley with pre-sales being activated on 1st December 2026, Best
Western Premier Vachnadziani will feature 51 guestrooms and suites, combining premium accommodations with leisure, dining and event facilities designed to serve both international and
domestic travelers. Positioned amid Kakheti’s celebrated vineyards and cultural attractions, the new
build resort will offer guests panoramic views of the Caucasus Mountains while providing convenient
access to the region’s rich wine-making heritage and authentic Georgian experiences.
The resort has been designed to deliver a comprehensive upscale guest experience, featuring a
restaurant, lounge, outdoor swimming pool, tennis courts, expansive terrace and flexible indoor and
outdoor event spaces. The development is expected to appeal to leisure travelers, groups, corporate
retreats and special events, further supporting the growth of tourism in the region.
The property will be managed by HSC Group Hospitality, a Georgian-Swiss hospitality management
company with experience across hotel development, operations and asset management. The project
represents the first international hotel chain property in the Gurjaani Municipality and will become only the third internationally branded hotel in the Kakheti region.
The signing was facilitated through the longstanding relationship between the ownership group, HSC
Group Hospitality and Capitol HPS, whose collaboration helped identify the opportunity to bring the
Best Western Premier brand to the destination. The project underscores growing interest from hotel
owners and developers in leveraging international brands to support regional tourism growth and attract new guest segments.
As demand for experiential travel and wine tourism continues to grow, Best Western Premier
Vachnadziani will further elevate Kakheti’s profile as one of Georgia’s premier tourism and hospitality
destinations.
