Etihad Airways celebrates 10 millionth Etihad Guest member with enhanced loyalty benefits

ByTravelling For Business

July 2, 2024
Etihad Airways celebrates its 10 millionth Etihad Guest member, unveiling enhanced loyalty benefits and introducing new tiers to elevate the travel experience for its members.

Etihad Airways, the national carrier of the UAE, has reached a significant milestone, welcoming the 10 millionth member to its loyalty programme, Etihad Guest.

This achievement coincides with the airline’s broader enhancements to the programme, aiming to elevate the travel experience for its members.

Mark Potter, Managing Director of Etihad Guest, expressed his excitement: “We are thrilled to welcome our 10 millionth member to the Etihad Guest family. Reflecting the airline’s growth, we’ve observed a 25% increase in membership since the beginning of 2023.”

The fortunate 10 millionth member will receive an immediate upgrade to Platinum status, a prestigious tier typically requiring 125,000 Tier Miles. “This surprise upgrade is our way of celebrating this landmark achievement,” Potter added.

This milestone comes as Etihad marks its 20th year of delivering exceptional service, embodying its Emirati heritage. The Etihad Guest programme, established in 2006, now boasts a global membership base, with significant numbers in the UAE, India, the UK, the USA, and Australia, reflecting the airline’s international reach.

“Today’s landmark moment aligns with the activation of the programme enhancements announced earlier this year, offering a diverse range of personalised benefits from the moment guests join,” said Potter.

Core Benefits are available to all members, starting from the Bronze Tier, which includes complimentary onboard Wi-Fi Chat packages. As members advance through the tiers by flying more frequently, they unlock additional perks such as extra baggage, priority check-in, and bonus miles.

The programme has also introduced Custom Benefits, allowing members to personalise their perks. The number of custom benefits available increases with higher tiers, offering flexibility and enhanced travel experiences tailored to individual preferences.

Beyond Benefits have been added to reward the most loyal members. Gold Tier members, earning 75,000 Tier Miles, and Platinum Tier members, earning 175,000 Tier Miles, can select two Beyond Benefits as a token of appreciation for their loyalty.

Additionally, a new top tier, the Diamond Tier, has been introduced for the most dedicated flyers. To qualify, members must be Platinum and spend USD 150,000 on Etihad Airways flights over 12 months. Diamond Tier members will enjoy bespoke benefits curated specifically for them.

With these comprehensive enhancements, Etihad Guest continues to set a high standard in the aviation industry, ensuring its members experience unparalleled rewards and personalised service.