IHG Hotels & Resorts’ (IHG) upper-midscale brand, Holiday Inn Express, has launched its latest 5.0 product model, “Dawn,” in response to evolving consumer expectations for value and a more thoughtful approach to hotel investment.
This new model brings comprehensive upgrades in space design, service details, and smart experiences, driven by enhanced construction efficiency and optimized cost management. By delivering cost savings and operational improvements, the 5.0 aims to boost both investment returns and guest satisfaction. Through this strategic innovation, Holiday Inn Express reinforces its upper midscale offering by harmonizing quality experiences with commercial success.
Holiday Inn Express marked a significant milestone during the launch event for its latest 5.0 product model, securing agreements for thirty new projects. These developments are strategically located in prime areas, including CBD cores in tier-one cities, transportation hubs, popular cultural and tourism destinations, and key industrial parks—closely aligning with the brand’s site selection strategy and reflecting current investment trends in the sector. Notably, the event attracted a strong presence of returning property owners, resulting in repeat investments and multiple project signings.
Smarter with every journey
As a new generation of travellers seeks more diverse and dynamic experiences, the all-new Holiday Inn Express 5.0 model is committed to meeting their evolving needs. Staying true to the brand’s refreshed proposition “Recharge & Restart”, this latest iteration offers a range of comprehensive upgrades, from space design to guest experience. Tailored to both business and leisure travellers, it features flexible, multifunctional layouts, thoughtful room details, and smart, intuitive technology—delivering an ideal blend of efficiency, comfort, and connectivity to resonate with ambitious, efficiency-driven young movers.
- Revitalized Energy: The Holiday Inn Express 5.0 model features a fresh palette of brand colours and an upgraded lighting system, establishing a dynamic and inviting atmosphere that blends a sense of security with an energetic ambience to reinvigorate every journey.
- Smarter Efficiency: Breaking traditional boundaries, the hotel lobby now features a dedicated Focus Hub that effortlessly transitions between work, social, and relaxation settings. Additionally, the lobby is equipped with convenient takeaway lockers, offering a more efficient and thoughtful public space experience.
- More Enjoyable Comfort: Guest rooms have undergone a comprehensive upgrade, incorporating a range of thoughtfully designed amenities such as wireless charging, integrated 3-in-1 ports, motion-sensing nightlights, high-speed hairdryers, ergonomic chairs, smart toilets, and 65-inch smart TVs. Furthermore, the IHG Studio system seamlessly connects to smart laundry services, allowing guests to check laundry status at their convenience.
IHG further supports hotel owners through a three-tier procurement support system:
- Empowered through transparency: Through the IHG Global Procurement Platform, owners gain access to transparent pricing and service conditions, covering over 300 suppliers and more than 20,000 products.
- Empowered through service: A dedicated complaint feedback channel ensures that supplier-related issues receive a timely response and are properly addressed within 48 hours.
- Empowered through data: By consolidating data from over 6,000 suppliers and more than 150,000 records, IHG offers precise market price benchmarking to help owners choose the most cost-effective suppliers.
Looking ahead, the brand will focus on core cities and prime locations while strategically targeting transportation hubs, industrial parks, and cultural tourism destinations. By leveraging an efficient operational model and standardized product system, it aims to further deepen market penetration. With the 5.0 model as a starting point, the brand will capitalize on IHG’s global scale, mature operational framework, extensive loyalty network, and powerful business engine to strengthen partnerships and drive greater investment returns.