UNA Italian Hospitality, Italy’s largest hotel group, has made its debut in the rugged southern region of Calabria with the launch of UNA Hotels Tenuta Contessa Farm & SPA Cosenza—a serene countryside retreat aimed at a growing wave of British travellers in search of off-grid luxury, wellbeing, and slow travel.
Nestled in the Valle del Crati between the Pollino Massif and the Sila Highlands, the hotel marks the brand’s first property in the Calabrian hills, a lesser-known corner of Italy now gaining traction among international visitors keen to experience a more authentic, sustainable side of the country.
Occupying a carefully restored 19th-century farmhouse, the property blends rustic charm with modern comforts across 23 spacious suites, many offering sweeping views and large workspaces—ideal for remote workers looking to balance productivity with peace. Whether it’s a romantic escape, a wellness-led getaway or a working holiday with breathing space, the retreat is designed to provide the perfect setting for mindful travel.
At the heart of the property lies the Escape Bio & Wine Spa, a 260-square-metre sanctuary featuring treatment rooms, a fitness suite and rituals inspired by organic botanicals. Outside, an elegant pool framed by olive trees and traditional stone walls invites guests to relax in nature without sacrificing design appeal.
Dining at Lucia Madre Restaurant offers a taste of Calabria’s culinary soul, with menus rooted in Mediterranean traditions and produce sourced directly from the estate’s organic gardens or small regional farmers. Guests can immerse themselves in the region’s culture through cooking classes, wine tours and olive oil tastings—all curated to connect travellers with the land and its people.
The hotel is also positioning itself as a go-to venue for destination weddings, events and retreats. With flexible indoor-outdoor spaces—such as the “Infinito” event area and panoramic terraces—it can accommodate up to 400 guests with bespoke service and stunning views at every turn.
The launch comes as British demand for undiscovered Italian destinations continues to grow, with travellers increasingly opting for rural stays over crowded cities or tourist-heavy coastal resorts. Wellness, sustainability, and value for money are shaping holiday decisions more than ever, and UNA’s newest addition aligns perfectly with that shift.
“UNA Hotels Tenuta Contessa Farm & SPA Cosenza offers a side of Italy many UK visitors haven’t yet explored,” says a spokesperson for the brand. “It’s ideal for those looking to disconnect, reconnect with nature, or simply experience a more soulful side of the country.”
Bookings are now open for 2025 and beyond, with UK interest expected to accelerate as more travellers seek meaningful, restorative experiences in Italy’s lesser-known regions.