The Gate London City, a premium aparthotel in the City of London, has become the first hotel in the capital to deploy Inntelo AI’s agentic platform, in a move that pairs the new technology with a programme to train and upskill its workforce rather than cut it.
The property is managed by EQ Group, a European hospitality platform with close to 10,000 rooms across the UK and Europe. Its decision to roll out artificial intelligence alongside staff development, rather than as a route to fewer jobs, marks it out as an early example of a hotel adopting the technology to support its people rather than to displace them.
Through the Inntelo AI platform, guests gain access to an AI concierge that links requests, services and personalisation across the length of their stay. From ordering amenities to booking a restaurant table or a local excursion, the service is available directly from a guest’s phone, or by call, voice or WhatsApp in more than 40 languages, freeing staff to concentrate on the guest experience and to handle requests behind the scenes.
The technology is only half the story. Inntelo AI has also delivered a training programme at The Gate London City that reaches beyond the platform itself to build practical AI skills among staff. The sessions were designed to help employees use the system with confidence, while giving them a broader understanding of how AI can support their day-to-day work and their professional development.
The launch lands at a moment when the sector is weighing up where automation ends and human service begins, a debate playing out across the wider hospitality industry. It also adds to a busy period for aparthotel openings in the City of London, where operators are competing hard for the corporate long-stay market.
Headquartered in London, Inntelo AI runs an AI-native platform spanning guest communication, operations and task management, working alongside hotel teams to deliver more efficient and more personalised stays. Its technology is already live in hotels across the UK, Europe, the Middle East and Africa, among them Ciel Dubai Marina, Vignette Collection by IHG, the world’s tallest hotel at 377 metres, which carries 1,004 rooms.
Asif Alidina, founder and chief executive of Inntelo AI, said: “Hospitality will always be a human business. Hotels and their guests don’t want full automation. What they want is AI that removes the friction for everyone. When it’s done well, it makes life easier for guests, easier for teams, and stronger for the business as a whole. That’s the balance we’re building towards, technology that quietly handles the busywork so that people are free to do what only people can do.”
Keerthy Sachavi, general manager at The Gate London City, added: “Working with Inntelo has demystified AI for us. Getting hands-on with the tools made us realise there are real opportunities here to improve the guest experience and improve productivity, while also freeing up our team to spend more time with guests on a face-to-face, human level. It’s been a win-win, and we’re all learning firsthand how to use AI in a way that’s specific to our industry.”
The deal follows a run of recognition for the London company, which was named Innovative Guest Experience of the Year at The Caterer Supplier Awards 2026, a sign of growing industry interest in how AI can be applied to hospitality without hollowing out the human roles that define it. As operators across the capital experiment with AI-driven guest platforms, The Gate London City is betting that the winning formula keeps people firmly in the picture.
