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reviving the iconic global brand created nearly 30 years ago by Barry Sternlicht

Global rebranding as SH Hotels & Resorts Becomes Starwood Hotels

By Andrea Thompson · March 6, 2025

Independent business travel journalism for UK SMEs. Daily news, honest reviews, practical advice. A Capital Business Media brand.

Print ISSN 2977-9766 · Online ISSN 2977-9774

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