British travellers are leading Europe in early holiday planning and are set to travel more often in 2026, according to new research from Marriott Bonvoy, the global travel programme of Marriott International.
A new breed of British traveller is rewriting the rules of indulgence. Forget the week-long five-star escape or the blow-out spa weekend; 2026 will be the year of the “lux-scape” — a targeted burst of affordable luxury added to an ordinary trip.