Hilton is accelerating its plans to more than double its portfolio in Morocco with the signing of nine hotels across seven of its global brands.
This includes the debut of its iconic Waldorf Astoria Hotels & Resorts brand in the capital city of Rabat, as well as the introduction of its luxury LXR Hotels & Resorts, lifestyle Curio Collection by Hilton, and value-driven Hampton by Hilton brands to the country.
Carlos Khneisser, vice president, Development, Middle East and Africa, Hilton, said, “With 13.1 million tourists visiting Morocco in the first nine months of this year, an increase of around two million compared to the same period last year, the country is experiencing significant momentum as a sought-after tourist destination. These nine new signings will add more than 1,300 rooms and around 1,500 team members to Hilton’s growing portfolio in Morocco, where we plan to expand our footprint to over 20 hotels in the coming years. The introduction of new brands – and expansion of existing ones – demonstrates our commitment to catering to the different needs of guests visiting the country where we’ve enjoyed a strong legacy dating back almost six decades. We look forward to working closely with our valued owners to deliver Hilton’s globally recognised hospitality to guests at these outstanding hotels.”
Hilton Bolsters Luxury & Lifestyle Presence in Morocco
Hilton has partnered with O Tower to bring Rabat’s first Waldorf Astoria property to the capital city, and with Yamed Group to debut the first LXR Hotels & Resorts and Curio Collection by Hilton properties in the country.
The Mohammed VI Tower will be a focal point of the new development phase of the Bouregreg Valley, a key component of the government’s ‘Rabat City of Light, Moroccan Capital of Culture’ programme. Surrounding developments include the Grand Theatre of Rabat, designed by renowned architectural firm Zaha Hadid Architects, as well as various iconic projects as museums, a marina, and a mall.
LXR Hotels & Resorts – Casablanca
Marking the country debut of LXR Hotels & Resorts, Hilton’s award-winning collection of independent luxury hotels, the highly anticipated property is expected to open in 2025 and will be located in Casablanca’s ‘Triangle d’Or’ as part of the ‘Metropolitan’ development, a high-end mixed-use project encompassing residential, retail, offices, and hotels. As the centrepiece of this new development, the LXR hotel will house 148 guest rooms and suites, three signature restaurants and a stunning rooftop venue, as well as a wellness spa, outdoor pool, and dynamic meeting and multifunctional spaces.
Created for sophisticated global travellers who are passionate about exploring new places, the hotel will distinguish itself through signature experiences in the form of unique encounters meticulously crafted to reflect the local culture. Inspired by the legacy of Les Arènes de Casablanca (former iconic bullring and amphitheatre active on the site from 1921 to 1972), the hotel will celebrate the city’s rich cultural heritage, paired with intriguing modern design and bespoke personalised service signature to the LXR brand.
Curio Collection by Hilton – Rabat
Curio Collection by Hilton Rabat is slated to open in 2026, also in partnership with Yamed Group, and will feature 94 guest rooms and three dining venues including a brasserie, a signature restaurant, and a rooftop restaurant alongside the swimming pool.
Drawing inspiration from the Botanical Garden of Rabat, the hotel enjoys great connectivity to the main areas of the city and is located five minutes from the Royal Palace of Rabat and a half-hour drive from the Rabat-Salé Airport.
Curio Collection by Hilton – Casablanca
Expected to open in 2026, the lifestyle hotel will offer 63 stylishly appointed guest rooms, a fully equipped fitness centre, as well as access to the Metropolitan development’s vibrant food and beverage, entertainment, and retail offerings. Each hotel in the Curio Collection is hand-picked to immerse guests in one-of-a-kind moments in the world’s most sought-after destinations, evoking a bespoke story through distinctive architecture and design, world-class food and beverage, and curated experiences.