The Korea Tourism Organization (KTO) New York Office has launched the “Korea Now: All You Imagine” campaign, continuing its mission to showcase Korea as a destination of limitless possibilities — a place that transforms into whatever each traveller dreams it to be.
Running from May 21 through October 31, the campaign uses advanced AI-driven advertising to deliver personalized travel content tailored to diverse interests across the United States and Canada.
This year’s campaign invites travellers to envision their unique Korea experience through four captivating themes, each reflecting a different aspect of the country’s rich culture and endless potential:
- K-Pop Heaven Korea
Step into the heart of the global K-Pop phenomenon. Explore iconic music landmarks, experience live concerts, and engage in immersive fan activities. Feel the passion, creativity, and energy that define Korea’s vibrant music scene. - Taste The Real Korea
Savour Korea’s culinary delights, from street food to Michelin-starred dining. Enjoy dishes like Korean BBQ, spicy tteokbokki, and refined temple cuisine — a true adventure for your taste buds. - Magnificent Korea
Immerse yourself in Korea’s rich history, breath taking landscapes, and cultural experiences. Visit palaces, traditional villages, and discover everything that makes Korea unforgettable. - Beyond Luxury Korea
Indulge in Korea’s premium experiences — world-class spas, five-star hotels, designer shopping, and innovative skincare treatments. Discover why Korea leads the world in beauty, wellness, and luxury.
As part of the campaign, KTO is also hosting an engaging Trip Planner Sweepstakes. Participants who complete a brief survey to discover their personalized Korean travel style will be entered for a chance to win two round-trip tickets to Korea—a grand-prize designed to turn travel dreams into reality.
In addition to digital advertising, KTO will collaborate with leading K-brands throughout the campaign period, aiming to deepen engagement and reach wider audiences. The organization will also focus on providing timely travel information to K-culture fans and potential visitors, with the goal of boosting travel to Korea in 2025.
Travelers can learn more about the campaign, explore curated travel content, and enter the sweepstakes by visiting the official campaign website: https://koreanow.us/