Celebrate International Bellini Day with the original Cipriani Bellini first crafted in 1948 at Harry’s Bar in Venice
Cipriani Drinks today announces the first International Bellini Day will take place on June 23, 2025 to celebrate the iconic, and perfectly delightful, Venetian white peach purée and Prosecco cocktail, created by Giuseppe Cipriani in 1948.
The day will officially open a season of local market activations, in-store tastings, staff trainings, pop-ups, and social media activity happening over the summer months across the globe.
“Celebrating Cipriani Bellini is certainly more than one day, or even one season, in fact for us it’s every day for the past 77 years, since we first created and served it at Harry’s Bar in Venice”, noted CEO Cipriani Drinks, Tommaso Casara.
He added, “International Bellini Day is a chance to mark a moment and together, let’s toast to the Cipriani legacy, simple joy, and long-standing tradition.”
The Cipriani family has been dedicated to hospitality and service since 1931, when Giuseppe Cipriani opened Harry’s Bar in Venice in what was then a small cordage warehouse at the end of a dead-end street. The ethos of freedom and luxury in simplicity were his values that, to this day, stand the test of time.
Giuseppe had a particular fondness for the small fragrant white peaches, in abundance throughout Italy from June through September. He experimented by puréeing them and adding some bright Prosecco. The sense of joy that pervaded Venice at the time, and the pink glow admired in the Renaissance painter Bellini’s work, led to the creation of the Bellini cocktail in 1948. This classic cocktail has been part of the culture of Cipriani and served at all Cipriani venues around the world, unchanged for 77 years.
Cipriani Drinks replicated the family’s perfect Bellini, as made by the bartenders at Harry’s Bar, to be easily served and enjoyed at home. With exquisite craft and legacy, the premium Ready-to-Serve Cipriani Bellini (750 ml and 200 ml) is packaged in a striking blue bottle and offers a versatile and low alcohol (5.5% alcohol/volume) cocktail for occasions from brunch to poolside to dessert.