Keswick Hall, an iconic retreat nestled in the picturesque countryside of Charlottesville, is proud to announce a new partnership with BMW, offering guests exclusive access to a fleet of luxury vehicles for complimentary test drives.
This bespoke program invites travellers to explore the beauty and culture of the Charlottesville region in comfort and style, further establishing Keswick Hall as the premier jumping off point for discerning travels to experience the best of Charlottesville.
Through the program, guests can choose from a curated selection of four BMW makes and models, perfect for scenic daytime drives up Rt. 231 towards Historic Gordonsville through a landscape that Thomas Jefferson once described as “the Eden of The United States,” or being chauffeured by SUV to a vineyard with majestic views of the Southwest Mountain range. Whether touring Thomas Jefferson’s Monticello, strolling the historic Downtown Mall, visiting nearby institutions like the University of Virginia, or uncovering hidden gems in the local culinary and antiques scenes—adventure begins the moment guests turn the key.
Keswick Hall’s exclusive fleet includes the BMW i7 Drive 60 Sedan, the high-performance BMW XM SUV, two BMW M8 Four-Seater Convertibles, and for guests who are interested in experiencing Charlottesville’s award-winning wine region, the BMW X7 Three-Row SUV is available with chauffeured service upon request including private airport transportation to Charlottesville (CHO) or Richmond (RIC).
“We are delighted to partner with BMW to offer guests a truly elevated driving experience,” says General Manager Louis Shapazian. “This program pairs the sophistication of Keswick Hall with the performance and luxury of BMW, allowing guests to explore the region’s vineyards, rolling hills, and historic treasures with ease and elegance.”
Elegant, effortless, and designed to inspire adventure, Keswick Hall’s BMW Drive Program delivers the ultimate key to the countryside.
From spontaneous wine tastings to curated college tours, Keswick Hall’s BMW allows guests to unlock a deeper connection to the spirit of Virginia. To be among the first to experience Keswick Hall’s BMW Test Drive Program, book a stay at https://www.keswick.com/.