Hilton Announces Plans to Debut its Premium Economy Brand, Spark by Hilton, in Puerto Rico this Year

Andrea Thompson

ByAndrea Thompson

July 15, 2025

The 2025 planned opening of Spark by Hilton Ponce sets the stage for additional brand firsts in the Caribbean and Latin America

Hilton announced the signing of Spark by Hilton Ponce, marking the upcoming debut of the trailblazing premium economy brand in the Caribbean and Latin America. Slated to open in late 2025 in Ponce, Puerto Rico’s second largest city, Spark by Hilton Ponce will represent another market first for the fastest launch-to-open brand in Hilton’s history. Spark by Hilton Ponce is owned by Ponce Resorts Inc. and will be managed by HI Development P.R.Corp.

Spark by Hilton - Guest Room - 1 King

Strategically located in proximity to Ponce International Airport and Highway 52, which connects Ponce to San Juan, Spark by Hilton Ponce will deliver reliable essentials and friendly service for every guest, at an accessible price. The hotel will feature 120 rooms, a meeting space, breakfast area and an outdoor pool. Guests can expect signature amenities including in-room refrigerators, complimentary breakfast and bright common spaces with multi-functional seating for dining, working or socializing.

“We built Spark by Hilton on the belief that simplicity is powerful,” said Alissa Klees, global brand leader, Spark by Hilton. “From day one, our goal was to create a brand that’s easy to operate, easy to work in, and easy to stay at. As a result, we offer a standardized package for owners, a streamlined experience for team members, and reliable, high-quality essentials for guests. Bringing Spark to Ponce is an exciting opportunity ––it’s the perfect market to introduce Spark to the Caribbean and Latin America.”

Spark by Hilton Ponce will join Hilton’s portfolio of more than 10 hotels currently welcoming guests in Puerto Rico, strengthening the company’s commitment to doubling its presence on the island within the next four years. Hilton plans to continue expanding its rapidly growing portfolio in the Caribbean, where it welcomes guests at approximately 50 hotels and has 40 additional properties in development. Throughout the Caribbean and Latin America, Hilton welcomes travellers at approximately 290 hotels and resorts with over 145 hotels in various stages of design and construction.

As the first Spark by Hilton hotel in the Caribbean and Latin America, Spark by Hilton Ponce will represent a notable step in the brand’s continued expansion, which has surpassed 160 open hotels less than a year after welcoming its first property. Spark by Hilton currently has a robust pipeline of more than 190 hotels and many conversions currently under way globally.