Set in the heart of Nottinghamshire, Ye Olde Bell Hotel & Spa is a historic gem led by Managing Director Kate Firth. Her journey began in 1982 with a summer job behind the bar – what was meant to be a three-month stint turned into a 42-year career marked by passion and loyalty.
Kate chose hands-on experience over university, joining the Trusthouse Forte trainee manager programme with placements at Frimley Hall and The Chequers in Newbury. She returned to Ye Olde Bell and never looked back. Today, she leads with empathy, a democratic approach, and a deep understanding of what makes hospitality truly memorable.
We spoke to Kate about her leadership style, how she keeps pace with evolving guest needs, and why she believes hospitality is one of the most fulfilling careers around.
What inspired you to pursue a career in hotel management?
It wasn’t my original plan, but I fell head over heels for hospitality. The buzz, the people, the joy of helping guests create lasting memories – it’s addictive. Positive feedback and repeat business are incredibly rewarding, and the diversity of the role means I’ve never been bored. As a working mum of three, the flexibility of a 24/7 environment was a game-changer too – I rarely missed a school play or parents’ evening.
How do you balance emerging trends and evolving guests’ preferences?
By listening. Our guests are wonderfully diverse – from a widower retracing his honeymoon steps to city execs indulging in spa treatments, and even 180 GCSE students celebrating their prom. Balancing those needs is challenging, but when we get it right, the energy is electric. Technology helps streamline operations, but it’ll never replace genuine hospitality – not in my lifetime.
Looking back, is there anything you would have done differently?
Mistakes? Of course. But they’ve shaped me. I wouldn’t change anything radically—each misstep was a lesson that helped me grow.
What defines your management style?
Democratic. I believe in team participation, especially when making major decisions. It fosters ownership, unity, and shared success. We work together, and we celebrate together.
What are your strategic goals and vision for the hotel?
Exceptional service is our cornerstone. Enhancing the guest experience is our top priority—get that right, and everything else follows. We’re also focused on cost-efficiency without compromising standards, using tech to free up time for human connection. Growth is key too—expanding market share and staying ahead through innovation.
What advice would you give to someone starting out?
Make it your life. Give it everything. Hospitality is all-consuming, but the joy it brings is unmatched. I’ve met incredible people, had unforgettable experiences, and I’m not done yet.