As the summer travel season heats up, a growing number of holidaymakers are skipping Europe’s busiest cities in favour of quieter, and often better-value, alternatives.
These so-called ‘destination dupes’ allow travellers to experience a similar vibe to tried and tested hotspots, but without the hustle and bustle of crowds. Gaining popularity in late 2023, the 30% increase in searches for ‘hidden gems’ over the past three months suggest there’s no sign of the #dupe trend slowing down.
To help travellers plan their next under-the-radar trip, Hyatt has rounded up five stylish stays in some of Europe’s lesser-known destinations that offer all the character and cultural experiences of their more famous sister cities, but with a lot more room to breathe:
DÜSSELDORF
Known for its famous Königsallee shopping street and vibrant art scene, Düsseldorf offers a great base to explore the Rhineland region. Just steps from the Old Town and main train station, Me and All Hotel Düsseldorf puts you right in the heart of the city. The hotel blends laid-back comfort with a social, community-driven vibe that allows people to get a real taste of the city’s unique character.
GOTHENBERG
With its charming canals and unique mix of cultural attractions, delicious food, and outdoor activities, Gothenburg is the perfect city for travellers to enjoy authentic Swedish culture in a relaxed setting. Ideally situated next to the city’s Central Station, Hyatt Place Gothenburg Central also includes a trendy Cristal Champagne bar which is a popular hangout for locals
REIMS
Known as the ‘City of Coronations’ due to the numerous French kings crowned in its magnificent cathedral, Reims offers a compelling blend of history, culture, and gastronomy. Nestled in the heart of the Champagne region, it also boasts countless prestigious champagne houses. Located just a short distance from the cathedral and congress centre, Hyatt Centric Reims – opening in September 2025 – will be the perfect base from which to explore the city.
THESSALONIKI
Boasting a rich Byzantine history, charming old town and beautiful waterfront, Thessaloniki is the perfect destination for a mini break. With its 98-acre oasis of wellness and tranquility, Hyatt Regency Thessaloniki offers an unmatched 5* experience for those looking for a peaceful getaway.
ZADAR
The oldest continuously inhabited city in Croatia, Zadar is a city steeped in ancient Roman history and adorned with striking Venetian architecture. Hyatt Regency Zadar provides a refined base to discover this Croatian hidden gem. Guests can immerse themselves in the unique Sea Organ’s enchanting sounds and unwind on the region’s less crowded beaches, all while enjoying the city’s genuine charm and timeless appeal
Whether you’re in Scandinavia or overlooking the Adriatic Sea, Hyatt’s signature blend of heartfelt hospitality and vibrant atmosphere echoes throughout its hotels. Through World of Hyatt, guests can also immerse themselves in unforgettable experiences and earn rewards and benefits that enhance either their own stay or that of another member that they care about.