Vintage fashion is enjoying a renaissance across Europe, with the resale market growing 15 times faster than traditional retail in 2023.
As global searches for ‘vintage shopping’ surge by 14% month-on-month, business travellers with an eye for style are increasingly weaving second-hand treasure hunts into their itineraries.
To help travellers navigate the best cities for vintage finds, travel booking platform Omio analysed data from Europe’s ten most populated cities, ranking them by the number of vintage shops and their average customer ratings.
Unsurprisingly, London tops the list with a staggering 409 vintage stores. From East End emporiums to West London boutiques, the capital offers sheer volume—but not necessarily consistent quality. With an average rating of 4.46, London ranks second-lowest in satisfaction, suggesting that savvy shoppers should research before diving in.
For those seeking a more curated experience, Manchester emerges as a hidden gem. With just 22 vintage shops, the northern city boasts the highest average rating (4.75), offering a more refined and less overwhelming alternative to London’s sprawling scene.
Paris and Berlin follow London in shop count, reinforcing their reputations as fashion-forward cities. Yet it’s Athens and Barcelona that shine in quality, with average ratings of 4.75 and 4.64 respectively. Spain’s vintage scene, particularly in Barcelona and Madrid, is praised for its curated selections and stylish ambience—ideal for a leisurely browse between meetings or conferences.
Italy’s vintage appeal is also worth noting. While Milan is often hailed as the country’s fashion capital, Rome actually hosts more vintage shops (102 vs. 101), making it a compelling stop for travellers looking to blend cultural exploration with sartorial discovery.
Whether you’re in town for a pitch, a panel, or a power lunch, Europe’s vintage shops offer a stylish detour—and a sustainable way to shop. For business travellers who value individuality and eco-conscious choices, these cities are more than just destinations; they’re treasure maps.