Dubai has never been shy about spectacle, and FIVE Luxe JBR is no exception.
Rising from the golden sands of Jumeirah Beach Residence, this unapologetically bold newcomer from FIVE Holdings redefines what it means to travel for business in a city where leisure and luxury are inseparable. With its shimmering façade and a 10-storey LED screen that doubles as digital art, the hotel is as much a statement as it is a sanctuary.
The location is enviable perched on The Walk at JBR, with uninterrupted views of the Arabian Gulf and Palm Jumeirah. It’s a setting that feels cinematic, and the hotel leans into that drama with interiors that are equal parts opulent and playful. Think creamy gold tones, polished wood floors, and marble bathrooms that wouldn’t look out of place in a Milanese fashion house.
The 222 rooms and suites (plus 222 residences) are designed for indulgence, but they’re also wired for efficiency. Smart TVs, Marshall speakers, espresso machines, and high-speed Wi-Fi come standard, while balconies offer a moment of calm above the city’s buzz. Some suites even feature private pools, saunas, or Jacuzzis – ideal for decompressing after a day of meetings.
But FIVE Luxe JBR isn’t just about the rooms. It’s about the experience. The hotel’s culinary offering is a masterclass in variety and flair. Paradiso, its signature cocktail bar, is a surrealist dreamscape with an Alice in Wonderland theme and a drinks menu that’s earned it a spot among Dubai’s best. Ronin delivers Japanese fine dining with theatrical flair, while Cielo offers Mediterranean plates with sea views. For something more casual, Goose Island Tap House serves award-winning craft beer in a sports pub setting, and Tête à Tête brings French whimsy to breakfast meetings.
Wellness is taken seriously here. The ReFIVE Spa offers everything from traditional hammam rituals to IV therapy and ice baths, while the outdoor gym overlooks the Gulf. There’s also a kids’ club and a curated programme of water sports and beach activities, should your business trip extend into family territory.
For events, the hotel offers meeting rooms and concierge services tailored to corporate guests, though its vibe is more high-energy than hushed boardroom. It’s a place where deals are struck over cocktails rather than coffee, and where the line between work and play is deliciously blurred.
What truly sets FIVE Luxe JBR apart, however, is its sustainability. The hotel is LEED Platinum-certified—the highest score globally for a five-star hotel under LEED v4—and operates entirely on solar power. It’s a rare feat in a city known for excess, and one that’s backed by a $350 million Green Bond initiative. Guests can indulge with a clear conscience, knowing their carbon footprint is 500% lower than the UAE luxury average.
So who stays here? Expect a mix of entrepreneurs, creatives, and executives who prefer their business trips with a side of glamour. FIVE Luxe JBR isn’t for the faint-hearted – it’s for those who want to be seen, heard, and remembered. In a city of standout hotels, it’s a destination in its own right.