Distillation season runs October to February, making it the perfect time to offer readers some shoulder-season inspiration and shine a spotlight on one of France’s most iconic yet curiously under-the-radar destinations.
Nestled in the rolling countryside of southwestern France, Cognac is a town that blends quiet charm with global prestige. Its cobbled streets, elegant mansions, and riverside walks evoke a sense of timelessness, while the surrounding vineyards and historic distilleries speak to centuries of craftsmanship. Though best known for its eponymous spirit, Cognac is also a gateway to the Charente region’s rich culinary and cultural heritage – where tradition meets innovation in every glass, plate, and experience.
At the heart of the region is its namesake spirit – Cognac. There’s a fascinating story to be told here: one of craftsmanship, global branding, and cultural reinvention. From centuries-old cellars to modern celebrity endorsements, Cognac has evolved into a world-class brand with serious swagger.
Cognac: Heritage Meets Hip-Hop
Cognac’s journey from rural France to global icon is steeped in tradition—but it’s also unexpectedly cool. Music megastar Jay Z, co-founder of D’Ussé Cognac, has helped reframe the spirit for a new generation, blending luxury with cultural edge. For travellers intrigued by the intersection of terroir and trend, Cognac offers a compelling narrative: artisanal roots with international resonance.
Stay: Hotel Chais Monnet & Spa
To experience the best of the region, Hotel Chais Monnet & Spa is the place to stay. This five-star retreat, housed in a former cognac warehouse, is a masterclass in industrial chic. Located on the edge of the market town of Cognac, it’s surrounded by historic cognac houses, the Charente river, and rolling vineyards.
Guests can unwind in the indoor-outdoor pool, indulge in Michelin-starred dining at Les Foudres, or sip cognac cocktails in the sultry jazz bar, The Bar & Rooftop 1838. The spa offers a sanctuary of wellbeing, while the atmosphere remains sophisticated yet laid-back.
Additionally, the hotel has nearly 2,500 m² of private event spaces, including a large versatile ballroom of 400 m² and four breakout rooms.
Experiences Beyond the Barrel
Autumn in Cognac is a season of sensory indulgence. The hotel curates a range of immersive experiences:
- Vintage Citroën 2CV drives through vine-laced countryside
- Bikes for riverside picnics and market visits
- Truffle hunting with a local expert
- Balsamic vinegar tastings at Le Baume de Bouteville
It’s a time when the art and science of cognac production are on full display, and the region’s food scene shines just as brightly.
Nightly rates at Hotel Chais Monnet & Spa start from €265 per room. For those seeking a stylish, crowd-free escape with a story to tell, Cognac is autumn’s best-kept secret.