Cipriani partners with Premiere Hospitality for the 2025 Formula 1 Qatar Grand Prix, offering luxury dining, prime trackside views, and curated entertainment at Lusail International Circuit—setting a new standard for corporate and VIP hospitality in motorsport.
The 2025 Formula 1 Qatar Airways Qatar Grand Prix is set to deliver more than just high-octane racing—it’s redefining the hospitality experience for global business travellers and motorsport aficionados alike. For the first time, the legendary Venetian brand Cipriani will take centre stage at Lusail International Circuit, offering an exclusive hospitality programme in partnership with Premiere Hospitality.
Known for its timeless Italian cuisine and impeccable service, Cipriani’s presence at the Grand Prix marks a new chapter in Formula 1’s luxury offering. The venue, located at the end of the Main Straight with sweeping views of Turn 1, will feature a private grandstand, climate-controlled lounge, and a curated programme of live entertainment throughout the race weekend.
Guests will enjoy Cipriani’s signature dishes—prepared on-site using authentic Venetian recipes—paired with free-flowing premium beverages. The experience is designed to blend the thrill of motorsport with the elegance of fine dining, creating a refined environment for networking, client hosting, or simply unwinding in style.
The Qatar Grand Prix, now in its fourth edition, continues to grow in stature. Following a record-breaking attendance of over 150,000 fans in 2024, the 2025 event promises even more spectacle, with championship contenders Verstappen, Hamilton, and Norris expected to battle under the iconic floodlights of Lusail. The circuit’s 5.42km layout and 16 technical turns make it one of the most challenging and visually striking tracks on the calendar.
For business travellers, the Cipriani experience is offered as part of a seamless four-night package, including accommodation at the five-star W Doha Hotel in West Bay and daily ground transfers to the circuit. The package is tailored for executives, corporate groups, and high-net-worth individuals seeking a turnkey solution that combines luxury, convenience, and exclusivity.
This collaboration between Cipriani and Premiere Hospitality signals a broader trend in Formula 1: the fusion of sport, lifestyle, and experiential travel. As the demand for elevated race weekend experiences grows, partnerships like this are setting new benchmarks for what business travel can look like—where the boardroom meets the paddock, and the deal is sealed over a plate of risotto alla Cipriani.
For full details and booking information, visit Premiere Hospitality’s official page.