In the evolving landscape of global travel, Saudi Arabia’s Red Sea coast is quietly rewriting the rules of luxury tourism.
Positioned as a compelling alternative to the well-trodden paths of the Maldives or the Seychelles, this vast and largely untouched region offers a rare blend of barefoot elegance, ecological innovation, and cultural depth—all just eight hours from London.
Stretching across 28,000 square kilometres – roughly the size of Wales – the Red Sea project is one of the most ambitious regenerative tourism initiatives in the world. Located 500 kilometres north of Jeddah, the destination spans 200 kilometres of pristine shoreline and includes an archipelago of more than 90 islands, sweeping desert dunes, dormant volcanoes, and dramatic mountain canyons. It’s also home to one of the planet’s few thriving coral reef ecosystems, with 175 species of coral and nearly 200 species of fish, including the critically endangered hawksbill turtle.
For business travellers seeking a restorative escape or a new kind of incentive destination, the Red Sea offers year-round warmth, cinematic sunsets, and a sense of place that’s both grounding and transformative. Sustainability is not a buzzword here—it’s the foundation. Red Sea Global, the developer behind the project, has committed to running the entire destination on 100% renewable energy, supported by one of the world’s largest off-grid battery storage systems. Of the 92 islands, only 22 will be developed, with nine permanently protected as conservation zones. All hotels will meet LEED certification standards, and 75% of built-up areas will be green building certified.
Accommodation is as diverse as the landscape. Desert Rock is a dramatic architectural feat carved into ancient stone, offering immersive luxury amid towering cliffs. Six Senses Southern Dunes delivers wellness-led serenity in the heart of the desert, while Shebara, located on Sheybarah Island, features sculptural overwater villas floating above coral-rich turquoise waters.
Adventure is central to the Red Sea experience. Through Red Sea Global’s brands—WAMA for water sports, Galaxea for diving, and Akun for land-based exploration—guests can kayak through mangroves, dive into vibrant reefs, hike red granite mountains, or even skydive over desert plains. Every activity is designed to connect travellers with the natural world while leaving a minimal footprint.
Access is seamless via Red Sea International Airport, with regular flights from Riyadh, Jeddah, and Dubai. For onward travel to island resorts, Fly Red Sea – Saudi Arabia’s – first seaplane company—offers transfers powered by Sustainable Aviation Fuel, with electric seaplanes on the horizon.
For business travellers looking to combine luxury with purpose, the Red Sea is more than a destination—it’s a statement. It’s where nature, innovation, and hospitality converge to offer something truly unexpected.
Explore more at Visit Red Sea.