Iberostar Hotels & Resorts announces new openings in Mexico and Zanzibar, reinforcing its global expansion strategy with a 10% rise in sales and continued investment in quality, sustainability, and talent development.
Iberostar Hotels & Resorts has reported a robust performance for the first three quarters of 2025, with a 10% year-on-year increase in sales and an 8% rise in average daily rate (ADR). The results reflect the group’s strategic focus on quality, sustainability, and selective expansion across key beachfront destinations.
As part of its growth trajectory, Iberostar will open its twelfth hotel in Mexico this November. The Iberostar Selection Riviera Cancún, located in Quintana Roo just 12km from Puerto Morelos, will operate as a five-star beachfront resort offering over 440 rooms, alongside a wide array of dining and entertainment options. The property joins a strong portfolio in the Americas, where demand from Latin American markets has surged by over 15%, with Argentina and Canada posting sales increases of 30% and 11%, respectively.
Looking ahead to 2026, Iberostar will debut its first hotel in East Africa with a new five-star resort in Zanzibar. Situated on Muyuni Beach, the 360-room property will be part of the brand’s Selection category and marks a significant milestone in the company’s international expansion. The Zanzibar opening follows the successful launch of JOIA Aruba by Iberostar earlier this year, which has received strong market reception for its luxury positioning.
The company continues to invest heavily in its existing assets, with €210 million allocated in 2025 for renovations and repositioning. Notable upgrades include the transformation of Iberostar Selection Fuerteventura Palace, which reopened in September with refreshed rooms and enhanced communal spaces. Similar projects have been completed in Mallorca, Greece, and Fuerteventura, underscoring Iberostar’s commitment to elevating guest experience and sustainability standards.
With a workforce of 35,000 employees representing over 95 nationalities, Iberostar places people at the heart of its strategy. The company has trained nearly 400 apprentices through its FP Dual programme and continues to invest in wellbeing, equal opportunities, and continuous learning.
As CEO Phil McAveety notes, “These results reaffirm our long-term vision and global positioning. We remain committed to delivering exceptional experiences while expanding responsibly into new destinations.”