A new wave of travellers is redefining luxury through the lens of wellness, aesthetics, and self-care.
Known as Glowmads, these beauty-conscious globetrotters curate their journeys around skincare rituals, spa experiences, and destinations that nourish both body and soul. For them, travel is not just about escape – it’s about radiance, ritual, and rejuvenation.
Glowmads seek out hotels that offer more than plush bedding and panoramic views. They’re drawn to properties that integrate wellness into every detail – from the toiletries in the bathroom to the treatments in the spa and the lighting in the lobby. Their itineraries are shaped by what soothes, inspires, and enhances their glow.
Here are five standout hotels that speak directly to the Glowmad ethos:
Joali Maldives – Raa Atoll, Maldives
A sanctuary of sensory luxury, Joali is a design-led resort where every villa features a curated beauty bar and a dedicated wellness concierge. Guests indulge in cryotherapy facials, Ayurvedic rituals, and sunset yoga on the beach. With art installations and turquoise vistas, it’s a dream for both skin and soul.
Anantara Ubud – Bali, Indonesia
Set in the lush hills of Ubud, this resort offers a holistic approach to beauty and wellbeing. Guests can experience Balinese healing rituals, volcanic clay wraps, and botanical steam baths. The jungle setting and open-air architecture create a serene backdrop for mindful rejuvenation.
W Prague – Czech Republic
A bold reimagining of a belle époque landmark, W Prague is a visual feast. Rooms feature peacock-print chaises, jewel-toned mosaics, and marble-topped bars. Glowmads will appreciate the Minus One cocktail bar’s moody lighting and the Bisou restaurant’s Jazz Age elegance – perfect for skincare selfies and slow mornings.
Waldorf Astoria New York – USA
After an eight-year restoration, this art deco icon is back with a vengeance. From black marble bathrooms to Cole Porter’s grand piano in the lobby, it’s a masterclass in timeless glamour. The spa offers bespoke facials and aromatherapy, while the rooms are designed for deep rest and indulgence.
Glowmad travel is rising because it taps into a deeper need: to feel good, look good, and connect meaningfully with place. As wellness becomes a lifestyle and beauty becomes culture, hotels that cater to this ethos are not just trending – they’re transforming travel.