In an era of digital loyalty and algorithmic upgrades, airline giveaways remain one of the most charming traditions in premium travel.
Beyond amenity kits and branded pens, a handful of airlines have cultivated cult followings for their quirky, collectible gifts—items that spark joy, nostalgia, and even a touch of competitive collecting.
KLM’s delft blue houses: heritage in miniature
KLM’s iconic Delft Blue houses are perhaps the most storied of all airline collectibles. Since 1952, the Dutch carrier has gifted these ceramic miniatures—filled with Dutch genever (Dutch gin) – to Business Class passengers on long-haul flights. Each house replicates a real building in the Netherlands, with a new release every 7 October to mark the airline’s founding. Now numbering 105, they’re proudly displayed in Amsterdam Schiphol’s Crown Lounge and tracked by collectors via a dedicated app.
Lufthansa’s rubber duck cult
Germany’s Lufthansa has taken a more playful route. First Class passengers visiting the airline’s exclusive lounges in Frankfurt and Munich are offered themed rubber ducks—dressed as pilots, chefs, astronauts, and more. Originally placed beside bathtubs in the First Class Terminal, these ducks have become collector’s items, with rare editions traded online.
Virgin Atlantic’s salt and pepper shakers
Virgin Atlantic’s Upper Class cabins once featured Wilbur and Orville—chrome propeller-shaped salt and pepper shakers so beloved (and frequently “borrowed”) that the airline leaned into the trend, encouraging passengers to take them home. They’ve since become a nostalgic symbol of Virgin’s cheeky brand personality.
Emirates’ Bulgari amenity kits
Luxury meets collectability with Emirates’ First Class amenity kits, designed in partnership with Bulgari. These leather pouches—filled with cologne, skincare, and travel essentials—are often kept long after the flight. With different versions for men and women, they’re updated seasonally and have become prized souvenirs for frequent flyers.
Delta’s trading cards
In the US, Delta Air Lines offers collectible trading cards featuring aircraft from its fleet. Originally launched to inspire aviation enthusiasm, the cards are redesigned every five years and handed out by crew members. United Airlines has followed suit with its own metallic-finish cards, adding another layer to the AvGeek experience.
These giveaways aren’t just tokens—they’re touchpoints. For business travellers, they offer a moment of levity, a story to share, and a tangible reminder of journeys taken. Whether it’s a duck, a Delft house, or a designer pouch, the best airline collectibles turn travel into something personal, memorable, and just a little bit magical.