Aquazzura, the Italian luxury fashion house renowned for its statement footwear and vibrant aesthetics, has made its first foray into the world of hospitality—partnering with Rocco Forte Hotels to open the debut Aquazzura Bar at the iconic Hotel de Russie in Rome.
This exclusive collaboration marks a significant milestone for the fashion label, blending its bold design sensibility with the timeless sophistication of the Hotel de Russie, which is celebrating its 25th anniversary this year. The project is set within the hotel’s hidden courtyard, a secluded Roman garden retreat tucked behind the grandeur of the hotel’s entrance, offering guests a refined take on La Dolce Vita.
Drawing inspiration from Aquazzura Casa’s Secret Garden tableware collection, the new bar is a true extension of the brand’s aesthetic vision. The space has been designed to evoke the feel of an 18th-century botanical illustration, with whimsical patterns, butterflies, birds, and rich greenery all playing a role in the immersive visual narrative.
Guests are welcomed under custom dual-patterned awnings—iconic black and white stripes on the outside and Aquazzura’s Secret Garden motif on the inside—creating a visual story that shifts from the formal to the fantastical. The bar itself features hand-painted Portuguese tiles adorned with delicate lemon motifs, a tribute to Italy’s citrus heritage, while bespoke furniture, trellised greenery and striped planters filled with lemon trees add to the enchanting outdoor setting.
Conceived by leading design studio Casa do Passadiço, the bar offers a seamless blend of playful elegance and traditional craftsmanship, in keeping with both Aquazzura’s design ethos and the heritage of the Hotel de Russie.
The drinks menu, created by renowned mixologist Federico Pavan and executed by Matteo Capezzuoli, celebrates founder Edgardo Osorio’s passion for tequila. It includes an ever-changing frozen Margarita featuring seasonal fruits, and the Agave Nero—a tequila-based twist on the Espresso Martini. Light dishes curated by celebrated chef Fulvio Pierangelini, Creative Food Director of Rocco Forte Hotels, are served on the brand’s own porcelain collection, elevating the bar’s dining experience to the level of a curated design showcase.
“This project is a true fusion of beauty, creativity and hospitality,” said Osorio. “It brings to life everything Aquazzura stands for—joyful design, attention to detail and a sense of wonder—set within one of Rome’s most magical hidden gems.”
The Aquazzura Bar sets a new precedent for fashion brands entering the hospitality sector, creating an immersive lifestyle experience that goes far beyond retail. With fashion increasingly stepping into the world of branded environments, this debut suggests that for Aquazzura, the journey from runway to restaurant could just be the beginning.