Saint-Tropez, the crown jewel of the French Riviera, has been captivating UHNWIs since the 1950s.
This glittering Mediterranean retreat has evolved from a sleepy fishing village into an international symbol of elegance, exclusivity, and pure indulgence. For decades, Saint-Tropez has been the ultimate escape for those who value luxury, privacy, and unforgettable experiences.
The 1950s: The Rise of an Icon
The transformation of Saint-Tropez into a global symbol of glamour and exclusivity began in the 1950s, when its irresistible charm captivated artists, intellectuals, and film stars. The turning point came in 1956, when Brigitte Bardot’s sultry performance in “And God Created Woman” lit up the silver screen, casting this picturesque harbour town into the international spotlight. Overnight, Saint-Tropez became synonymous with freedom, sensuality, and effortless sophistication.
At that time, the village’s cobbled streets were lined with pastel-coloured cottages, and the harbour was a charming mix of humble fishing boats and then the first glimpses of luxury yachts. The air was thick with exclusivity and discovery, as though the world’s elite had stumbled upon the perfect, untouched escape. The Mediterranean’s quiet rhythms were interrupted only by the clinking of champagne glasses, the whispers of creatives plotting their next masterpiece, and the laughter of sun-kissed jetsetters.
Of course, Saint-Tropez didn’t stay a hidden treasure for long. Word spread, and so did the opulence. The quaint fishing village eventually gave way to the sleek yachts and the A-list crowds of royalty, Hollywood icons, and business magnates, all eager to revel in its bohemian spirit and unspoiled beauty. Yet, despite the glittering transformation, Saint-Tropez has remained true to its essence, retaining that magnetic charm that first captured the world’s imagination.
Today: Effortless Elegance Meets Extravagance
Fast forward to 2025, and Saint-Tropez remains the epitome of glamour and allure. The harbour, now dotted with mega-yachts gleaming under the Riviera sun, sets the stage for an experience like no other. High-end boutiques and Michelin-starred restaurants mingle with sun-drenched cafes and luxurious beach clubs such as Club 55, Nikki Beach and Byblos Beach along the length of Pampelonne Beach. Yet, Saint-Tropez has retained its essence – a delicate balance between lavish opulence and the charming authenticity of its Provençal roots.
Saint-Tropez functions like an exclusive members-only club, attracting royalty, business magnates, and A-list celebrities. Its intimate size and carefully curated luxurious experiences create a sense of belonging that few other destinations can replicate.
St Tropez House, the premier villa rental agent in Saint-Tropez
For those who demand exceptional luxury, privacy, and exclusivity, St Tropez House is the premier villa rental agency in Saint-Tropez and Pampelonne Beach in Ramatuelle. With over 14 years of experience and serving a global clientele of UHNWIs from around the World.
A Portfolio of the Finest Villas
Boasting a curated collection of over 100 luxury villas, St Tropez House offers properties ranging from €30,000 to €430,000 per week during peak season. Many of these estates are off-market, accessible only to select, vetted clients, ensuring maximum discretion and exclusivity. Each villa is chosen for its impeccable design, high-end amenities, and stunning locations
Design, Art & Experiential Luxury
With its passion for art and architecture. Many villas are owned by private collectors, showcasing curated contemporary artworks, sculptures, and bespoke installations. Staying in these properties is an immersive experience, blending opulent living with artistic expression, ensuring that each guest enjoys a truly unique stay.
Tailored Services for Discerning Clients
Combining local expertise, architectural insight, and global luxury trends to create a highly personalized villa selection process. Whether seeking a serene coastal retreat, a glamorous summer estate, or an elegant venue for a private event, clients receive white-glove service tailored to their individual expectations.
We embarked on an exclusive tour of St Tropez Houses’ most prestigious villas, each more breath taking than the last. With a plethora of architectural masterpieces, private estates, and ultra-luxurious retreats, selecting just one felt like an impossible task, we choose 3 from the variety of villas
Villa Agape
Villa Agape is a stunning luxury villa located in the prestigious Les Parcs de Saint-Tropez, an exclusive gated community known for its privacy and elegance. This villa is available for rent at a price range of €26,500 to €52,002 per week, depending on the season.
Nestled just 200m from the local beach and a short 7-minute drive from Saint-Tropez centre, Villa Agape offers both convenience and tranquillity. The villa spans 400 m², featuring a modern yet sophisticated design with high-end materials and meticulous finishes.
Rooms & Layout
Six bedrooms, each with its own en-suite bathroom with Diptyque toiletries, ensuring privacy and comfort for all guests. The grand entrance hall leads into a bright and spacious living area, centred around a magnificent fireplace and opening onto a stunning terrace and pool area.
Guests at Villa Agape can enjoy a range of luxurious amenities, including:
- Heated swimming pool for year-round relaxation
- TV room for entertainment and movie nights
- Outdoor fitness area with a ping-pong table and pétanque court
- Air conditioning to keep cool during warm Saint-Tropez days
Décor & Atmosphere
Villa Agape exudes sophistication and tranquillity, blending modern elegance with Mediterranean charm. The interiors feature high ceilings, sleek furnishings, and large windows, allowing natural light to flood the space. The outdoor terraces provide the perfect setting for al fresco dining, while the lush gardens create a serene escape.
Villa Ama
Villa Ama is an extraordinary luxury villa located in the prestigious Pampelonne Bay, near Ramatuelle. With breath taking sea views and an unparalleled level of exclusivity. This villa is available for rent at a price range of €120,000 to €162,500 per week, making it one of the most sought-after properties in Saint-Tropez.
Location & Design
Situated just minutes from Pampelonne Beach, allowing guests to enjoy the iconic coastline and vibrant beach clubs. Spanning 500 m² of living space and is surrounded by 10,000 m² of landscaped gardens complete with art installations, creating a serene and private retreat.
Rooms & Layout
This stunning villa accommodates up to 14 guests in seven ensuite bedrooms, including a bunk-bed room for children, making it perfect for families or groups of friends. The open-plan living area features floor-to-ceiling glass windows, allowing natural light to flood the space while offering panoramic views of the Mediterranean.
Villa Ama is designed for ultimate comfort and entertainment, offering:
- Heated swimming pool for year-round relaxation
- Outdoor cinema for unforgettable movie nights
- Fitness room for wellness and exercise, children’s play area
- Art displays & sculptures from the owner’s private collection featuring works by Richard Serra, Jeff Koons, Urs Fisher, and Frantz West
- Golf cart for easy access to nearby attractions
- Concierge services including private chefs, butlers, and tailored experiences
Décor & Atmosphere
Villa Ama embodies modern elegance, with a minimalistic white interior, sleek furnishings, and contemporary art pieces. The spacious terraces and lush gardens create a tranquil setting, perfect for unwinding in style. Whether enjoying a sunset cocktail by the pool or dining under the stars, every moment at Villa Ama is designed to be unforgettable and words simply do not do justice to the decoration and art at this villa.
Domaine Louise:
Domaine Louise is an exclusive collection of seven luxury villas located in the Gulf of Saint-Tropez, offering a serene and opulent retreat for discerning travellers. This estate is renowned for its historical charm, modern elegance, and world-class amenities, making it one of the most sought-after destinations in the South of France.
Location & Design
Situated in La Croix-Valmer, Domaine Louise spans 11 hectares of beautifully landscaped grounds, providing guests with privacy and tranquillity while remaining close to Gigaro Beach and the vibrant Saint-Tropez scene. The estate’s architecture blends Provencal charm with contemporary sophistication, ensuring a luxurious yet authentic experience.
Rooms & Layout
With six prestigious villas, each designed to accommodate large groups or families. The estate features a total of 36 bedrooms and 36 bathrooms and BVLGARI toiletries, allowing for a maximum occupancy of 72 guests. Each villa boasts spacious living areas, private gardens, and high-end furnishings, ensuring comfort and exclusivity.
Guests at Domaine Louise can indulge in a range of premium amenities, including:
- Heated swimming pools in each villa
- Pool houses & Jacuzzis for relaxation, Outdoor BBQ & alfresco dining areas
- Private fitness & massage rooms
- Tailor-made concierge services including daily housekeeping, butlers, chefs, and security staff
- Private helipad for seamless arrivals and Fjord 53XL boat available for private excursions
Décor & Atmosphere
The estate’s design reflects its rich history dating back to 1880, combining modern luxury with traditional Provencal aesthetics. The villas feature natural materials, elegant furnishings, and meticulous attention to detail, creating a warm yet sophisticated ambiance. Guests can stroll through the wooded park and vegetable gardens, immersing themselves in the estate’s serene environment.
Portfolio
Each villa in the St Tropez House portfolio is not just a place to stay – it is a masterpiece of design and creativity. Many of these properties feature curated collections of contemporary artworks, sculptures, and installations, transforming them into immersive art. Even those who may not typically take notice of fine art will find themselves captivated by the striking visuals, thought-provoking pieces, and seamless integration of aesthetics into everyday living. Art is not just decoration, it is an experience that enhances every stay, leaving guests with a newfound appreciation for its beauty.
Why the Elite Flock to Saint-Tropez
Saint-Tropez is more than a destination – it’s a lifestyle, a symbol of status, and a place where the world’s most powerful come to relax and connect. Its allure lies in its ability to blend extravagance with intimacy, offering a sanctuary where you can indulge in unparalleled luxury while preserving privacy. From champagne-soaked yacht parties to sunset cocktails with the shimmering Mediterranean as your backdrop, every moment feels like a scene from an enchanting dream and St Tropez House is there every step of the way to indulge you.
For those looking to experience any of the Villas available to rent through St Tropez House. St Tropez House: Luxury villas in Saint Tropez for rent & sale in 2025.