Is it possible to begin a road trip with a scene of the country you are visiting?
In the current times where innovation focuses on enhancing experience, yes, all possibilities can be met. Imagine that you have taken a car hire in Italy and once you enter the car, you are hit with the Mediterranean smell profiles of herbs, citrus groves and flowers.
That’s exactly what Hertz is trying to redefine travel – making a car hire experience not only about the drive but also about the senses. By partnering up with famous perfumer Antica Erboristeria e Spezieria San Simone, Hertz has developed scented keyrings. An initiative that is currently available for car hire in Italy, this is the brand’s attempt to rewrite how car travel experience can be made more sensorial and memorable.
The Journey Begins with a Breath
A scent is connected to the memory. You may have heard about Proust’s madeleine, where a recognisable smell can take a person back to their childhood memory. So, a journey becomes a lot more engaging and memorable where the scent can actually create different moments that’s experienced only through our senses.
Now, for most car hires, a long drive can become extremely tiring. With the heat beating on the car, the experience is mostly confined to watching the surrounding scenes, the lingering smell inside the car and long conversations. However, Hertz tries to create an unforgettable journey with its Acqua Mediterranea – a scent captured within scented keyrings which blends exclusive smells of bergamot, jasmine, orange and musk.
So, you are not just driving a car – you are rather sailing through Italy with its wafting aroma around you.
What’s in the Scent? Notes from the Road
So, what are the scent notes that will enrich your car interiors if you go for the scented keyring that Hertz offers?
There are several. Some of the top notes that give the citrusy aroma comes from orange and lemon, combined with bergamot and mandarin. You also get a touch of flowery aroma like the royal Jasmine or even the attractive scent of eucalyptus.
By tying up with master perfumers, you get notes that seem like they are bringing you to the different places in Italy – the floral hills of Tuscany, the citrus groves of Amalfi coast or the general Mediterranean summer scents.
The idea is to bring Italy not only to your travel but to your senses. And so, by partnering with one of the legendary perfumers in Florence, Hertz has brought the scented keyring for your unique car hire experience in Italy
A Luxury Touch with Practical Delight
The luxury experience is not just about the keyring and scent – Hertz has put a lot of thought into developing the Hertz scented keyring so that the scent lasts for long. At first, the scent will remain intense but of course, the scent will diminish as time passes. The scented keyring preserves its intense aroma for 8 weeks and the soft scent remains for around 6 months if preserved in the right conditions. Factors like exposure to intense sun, temperature inside the car and external temperature can make the scent go away faster.
So, it’s not just a gimmick. The keyring stays with you even after the journey as a memorabilia of your Italian adventure.
You can get the scented keyring when you choose your car hire from Premium or Selezione Italia range, especially from locations like Milan Malpensa Airport, Venice Airport, Rome Termini RW Station, Florence Airport and some other locations.
Why Hertz Is Reimagining Car Hire in Italy for the Senses
Hertz is not focusing on making travel just about transport. Rather than driving from point A to point B, Hertz is placing itself as a brand that defines experiential travel. The focus reflects how the brand wants to reimagine modern travel – a more personalised experience with a sensory tale that lives within you even after the travel ends.
So, it’s no longer about just driving the historic roads of Italy. Now, car rental in Italy can become more about living each moment in the car, experiencing the sensory parts of Italy from your car seat.
A Car Hire In Italy To Remember Always
A car hire journey in Italy doesn’t have to be bland. As you drive through the historic spots of Italy, you can engage your senses with the help of Hertz scented keyring. Italy is a place known for delivering a sensorial experience to tourists – from the aroma of olive oil to the citrusy smell of fresh oranges. That’s one of the reasons Hertz started this initiative in the sensorial land of Italy.
So, if you want to experience Italy every moment of your drive, you can choose Choose Premium or Selezione Italia car hire with Hertz, and let your Italian road trip begin with a scent you’ll never forget.