Kuwait has strengthened its bid to transform its tourism industry by launching the new Visit Kuwait online platform, which will be a cornerstone of the New Kuwait 2035 project.
The platform was launched on November 1 and is designed to make Kuwait more attractive to business and leisure travellers. It offers mobile-friendly tools, interactive maps and real-time updates on local events.
For a country that has traditionally relied on energy for revenue, this is a remarkable move as the government looks to diversify into sustainable industries such as tourism, finance and technology.
They have created a digital gateway for visitors who want to experience Kuwait, positioning the country as the perfect travel destination.
Streamlined Travel with Seamless Access
The Visit Kuwait initiative primarily simplifies the process of acquiring a visa for international travellers.
Tourists can now apply for Kuwait visas through a welcoming and intuitive interface, as the country removes the red tape it previously used to discourage visitors.
The platform is embedded with travel information such as itineraries, cultural events, accommodation options and restaurant guides.
Providing a central hub with these essential travel services will help Kuwait establish itself as an accessible destination in the Middle East.
Tourists will spend less time on logistics and more time exploring cultural sites, such as the Grand Mosque, Kuwaiti Towers, Souq Al-Mubarakiya and Failaka Island.
This ease of entry allows Kuwait to capture a profitable slice of the Middle East’s tourism market, which is currently dominated by its neighbours.
Promoting Culture and Creativity
Kuwait is determined to key into cultural tourism, which is the backbone of its strategy.
The Visit Kuwait platform highlights some of the country’s artistic and historical treasures to help visitors connect with this captivating mix of old and new.
Tourists can discover sites such as the Tareq Rajab Museum, where they can enjoy art exhibitions or attend cultural festivals celebrating the country’s music, crafts and delicacies.
Kuwait plans to use its history to promote its modernity and this platform serves as a nexus between tourists and generations of local artisans.
This approach is a mode of cultural diplomacy that several Gulf states have employed to modernise their image, using arts, culture and history.
This strategy will introduce Kuwait to the world as a destination where authenticity meets innovation.
Gaming is A Missed Opportunity for Kuwait
While Kuwait pushes forward with plans to strengthen its tourism industry, many people wonder whether it is missing a trick by refusing to regulate gambling and gaming tourism.
Online casino platforms featured on https://كازينوالكويت.com/en/already cater to Arab players, but there are no land-based venues they can visit to fuel their gaming passion.
There is clearly an appetite for these entertainment experiences in the Middle Eastern nation, and it is an opportunity the government should tap into.
Other nations in the region are starting to ditch their ultra-conservative values to welcome high-spending tourists. Kuwait must follow suit.
A formal regulatory framework will for gambling would allow the country to benefit from the tax revenues generated by the industry. Failing to explore this possibility equates to leaving money on the table for other nations.
Business Tourism and Global Partnerships
Visit Kuwait is also designed to establish the country as a destination for business tourism.
The platform provides simplified entry for business travellers looking for investment opportunities or attending conferences, exhibitions and trade fairs.
The Kuwaiti government wants to use this strategy to plug international entrepreneurs into their local business ecosystem, especially in logistics, renewable energy and finance.
Having taken a leaf from other ambitious nations, Kuwait’s tourism strategy will capitalise on the symbiosis between business and leisure.
A business visitor can visit Kuwait for a summit at one of its world-class facilities before unwinding at one of the luxurious resorts and taking a short trip to one of the tourism sites.
This cross-sector integration will help to maintain high tourism numbers and sustain growth even after seasonal travel peaks.
The platform will put local tourism on the map. It is a massive win for family guesthouses, five-star hotels and local tour guides, as it connects them directly to international visitors.