If James Bond ever needed a disco nap between missions, he’d probably book into The Standard, London.
Housed in the former Camden Town Hall Annexe, this 1974 Brutalist monolith once dubbed “the egg box” is now a King’s Cross icon having been reborn as a riot of retro glamour and playful irreverence. It’s The Standard’s first foray outside the US, and has cannonballed across the pond!
The hotel’s location is a commuter’s dream: directly opposite St Pancras International, with Eurostar, Underground, and caffeine all within arm’s reach. Once you step inside think Seventies Milan meets Memphis Group maximalism. Designer Shawn Hausman has gone full throttle on colour and texture: with bubblegum pinks, aubergine velvets, and terrazzo tiles that wouldn’t look out of place in Bowie’s bathroom.
There are 266 rooms, ranging from snug “Cosy Cores” (some windowless, but cleverly lit to mimic daylight) to sprawling suites with outdoor bathtubs and skyline views. Expect Bang & Olufsen speakers, Craig Green robes, and minibars that could moonlight as corner shops. The vibe is cinematic, the beds are cloud-like, and the blackout curtains mean you’ll sleep like a rockstar without the afterparty regrets.
Business travellers will appreciate the 24-hour gym, high-speed Wi-Fi, and ample nooks for laptop lounging. The Library Lounge, once a council reading room is now a plush, book-lined haven for informal meetings or quiet emails. For something more high-octane, the Sound Studio hosts DJ sets, talks, and the occasional impromptu dance-off.
Dining is a headline act. On the 10th floor, Decimo serves up Spanish-Mexican fusion under the watchful eye of Michelin-starred Peter Sanchez-Iglesias. Arrive via the iconic red pill lift and stay for the pork tacos and panoramic views. Downstairs, Double Standard is your go-to for burgers and beers, while Isla offers seasonal British fare in a garden setting that’s as Instagrammable as it is edible. And if you’re still vertical by 10pm, Sweeties – the rooftop cocktail lounge delivers floor-to-ceiling views and floor-shaking beats.
Why stay here? Because The Standard doesn’t just offer a bed it offers a mood. For business travellers who like their spreadsheets with a side of sass, this is where productivity meets personality. It’s bold, it’s brash, and it’s anything but standard.