With the holiday season upon us, a new study by eSimatic, a leading eSIM provider, has revealed the most Instagrammable Christmas markets in Europe.
The study analyzed Instagram hashtag data for over 50 markets across Europe to rank the best locations for capturing the magic of Christmas.
Manchester, United Kingdom
The iconic Manchester Christmas Market topped the list with an impressive 71,154 Instagram posts. Featuring over 200 stalls spread across nine locations, it offers everything from handmade gifts to warming mulled wine, all set against a backdrop of twinkling festive lights—ideal for your holiday snaps! The market is open daily from November 8 to December 22.
Edinburgh, Scotland
Edinburgh’s East Princes Street Gardens Christmas Market ranks second with 55,300 Instagram hashtags. Nestled in the city’s historic center, this market offers around 80 stalls from local and international sellers. With views of Edinburgh Castle, the Scott Monument, and the city’s iconic skyline, it’s a dreamy spot for festive photos.
Strasbourg, France
Known as the “Capital of Christmas,” Strasbourg’s Christmas Market ranks third with 34,600 hashtags. This market, dating back to 1570, is famed for its 30-meter Christmas tree in Place Kléber and over 300 chalets. Open from November 27 to December 27, it’s a top photo destination for its unique blend of history and holiday charm.
Zagreb, Croatia
In fourth place is Zagreb’s Advent Market, with 32,654 Instagram posts. Zagreb transforms into a winter wonderland with beautifully lit streets and themed stalls.
Vienna, Austria
Vienna’s Christkindlmarkt ranks fifth with 24,616 hashtags. Located in front of the majestic city hall, it offers a festive atmosphere, with a park nearby full of glowing decorations. It’s a must-visit for Instagrammers, running from November 12 through December 26.
Birmingham, United Kingdom
Birmingham’s Frankfurt Christmas Market comes seventh with 22,602 hashtags. As the largest German-style market outside of Germany, it features classic holiday treats and gifts, as well as live music in Victoria Square.
Budapest, Hungary
Budapest’s Vörösmarty Square and Basilica Christmas Markets rank sixth with 21,079 posts. Known for Hungarian treats, traditional crafts, and enchanting lights, the hashtag #budapestchristmasmarket captures its festive beauty.
Colmar, France
In eighth place, Colmar’s Christmas Market showcases medieval architecture and six themed markets, tallying 18,695 hashtags. Open from November 26 to December 29, this market is known for local specialties and picturesque settings.
Frankfurt, Germany
Frankfurt ranks ninth with 12,524 hashtags. Held at Römerberg and Paulsplatz, it features over 200 stalls, carols, and a stunning Christmas tree, with #frankfurtweihnachtsmarkt as the go-to tag for festive photos.
Prague, Czech Republic
Prague’s Christmas Market rounds out the top ten with 10,978 hashtags. Its Old Town Square and Wenceslas Square are adorned with holiday huts and lights, perfect for snapping that picture-perfect shot. Use #praguechristmasmarket to join in the festive fun!
Berk Bayraktar, CEO of Esimatic said: “Exploring Christmas markets across different countries lets you experience the unique charm, flavors, and traditions each culture brings to the holiday season. From handcrafted gifts to local festive treats, every market has its own magic – so make it a goal to see as many as you can and create memories that capture the true spirit of Christmas around the world!”
Methodology
To determine the most Instagrammable Christmas markets in Europe, eSimatic gathered a list of popular Christmas markets from various European countries. Each market was then analyzed by the number of Instagram posts with relevant hashtags, including both general and location-specific tags (e.g., #Manchesterchristmasmarket, #zagrebadvent). Markets were ranked based on their total Instagram hashtags, indicating popularity and photogenic appeal among visitors.