Discover the rise of destination dupes – affordable, less-crowded alternatives to iconic travel hotspots.
From Montenegro to Mexico’s Pacific coast, find out where business and leisure travellers are heading for smarter, quieter escapes.
In an era of overbooked flights, inflated hotel rates, and selfie-stick congestion, a new travel trend is quietly gaining traction: destination dupes. These are the smart, stylish alternatives to iconic hotspots—places that offer similar scenery, culture or climate, but with fewer crowds and more value.
For business travellers and bleisure seekers, dupes offer a chance to sidestep the chaos without compromising on experience. Whether you’re planning a corporate retreat, incentive escape, or simply want to extend a work trip with a touch of leisure, here’s where the savvy are going.
Santorini → Patmos, Greece
Santorini’s sunsets are legendary—but so are its cruise crowds. Patmos, by contrast, offers whitewashed villages, dramatic coastlines, and a sense of serenity. It’s ideal for small-group incentives or editorial shoots with a spiritual edge (the island is home to the Cave of the Apocalypse).
Amalfi coast → Algarve, Portugal
The Amalfi Coast may be Italy’s poster child for coastal glamour, but Portugal’s Algarve delivers similar cliffside drama, seafood feasts, and boutique stays—at a fraction of the price. With direct flights from the UK and strong MICE infrastructure, it’s a rising star for corporate getaways.
Bali → Lombok, Indonesia
Bali’s popularity has led to traffic jams and overdevelopment. Lombok, its quieter neighbour, offers pristine beaches, luxury eco-resorts, and a more authentic cultural experience. For wellness retreats or off-grid strategy sessions, it’s a compelling alternative.
Hawaii → Riviera Nayarit, Mexico
Hawaii’s price tag can be eye-watering. Mexico’s Pacific coast—particularly Riviera Nayarit—offers similar surf, sand, and luxury resorts, with easier access and stronger value. It’s increasingly popular for incentive travel and wellness-led conferences.
Dubai → Doha, Qatar
Dubai’s dominance in luxury and business travel is undisputed, but Doha is emerging as a polished alternative. With world-class hotels, cultural institutions like the Museum of Islamic Art, and a growing events calendar, it’s ideal for Middle East meetings with a fresh perspective.
Venice → Mestre, Italy
Venice’s charm is timeless—but so are its hotel prices. Mestre, just 20 minutes away by tram, offers comfortable accommodation, easy access, and a quieter base for business travellers attending events in the lagoon city.
Destination dupes aren’t about settling—they’re about smart substitution. For business travellers, they offer a chance to rethink the itinerary, stretch the budget, and discover places that feel fresh, not formulaic. In a world of travel fatigue and price sensitivity, the dupe might just be the new dream.