Today, at a renowned location on Victoria Harbour, Regent Hong Kong excitedly hosted an exclusive press conference where Cristiano Ronaldo’s legacy took centre stage with the official unveiling of the CR7® LIFE Museum.
This ground breaking lifestyle and cultural destination marks the football icon’s most personal and ambitious international project to date.
The press conference, hosted by Vien Tsang, featured key figures from the CR7® team and local partners who are bringing this vision to life. Speakers included Mr. Tomás Froes and Mr. Luis Parafita from the CR7® Family Office, Dr. Allan Zeman (Chairman of Lan Kwai Fong Group), Mr. Horace Lam from K11 Group, and Mr. Michel Chertouh (Managing Director, Regent Hong Kong).
During the press conference, Mr. Tomás Froes highlighted the museum’s unique purpose: “This is not just a museum, not just a store — it’s a full-scale cultural and lifestyle destination that captures Cristiano’s mindset and message. Hong Kong was a natural choice: a global city of ambition, energy and transformation.”
Regent Hong Kong and CR7® LIFE Museum Join Forces to Strengthen Hong Kong’s Tourism
As the Official Hotel Partner, the collaboration between Regent Hong Kong and the CR7® LIFE Museum marks a significant milestone for Hong Kong’s vibrant football scene, celebrating the imminent debut of Asia’s first CR7® LIFE Museum — a tribute to Cristiano Ronaldo’s extraordinary journey of passion, perseverance, and legacy.
Regent Hong Kong is dedicated to enhancing the city as Asia’s premier events destination through visionary initiatives like the CR7® LIFE Museum, ensuring that the Regent legacy thrives at the heart of this vibrant metropolis.