The Esports World Cup Foundation (EWCF) today announced a new partnership with Saudi, Welcome to Arabia, the official destination brand of the Saudi Tourism Authority (STA) for the 2025 Esports World Cup, the world’s largest esports event.
Set to take place in Riyadh from 7 July to 24 August, EWC will welcome audiences from around the world, working with the Saudi Tourism Authority to showcase Saudi Arabia’s cultural, heritage, along with its entertainment offerings.
The collaboration furthers Riyadh’s position as a leading destination for world class sports and entertainment, and authentic, immersive experiences rooted in Saudi hospitality. The Saudi Tourism Authority and EWCF will develop a host of cultural programming and tailored activations for fans, with experiences ranging from high-stakes competition to live music, anime cafes, retro arcades, cosplay, and more. Visitors will be able to explore beyond EWC, partaking in Saudi’s mix of heritage, nature, luxury, and modernity, from its dynamic cities to ancient UNESCO sites, to Saudi Red Sea escapes.
“We’re excited to work with the Saudi Tourism Authority (STA) to welcome fans from around the world to Riyadh this summer,” said François Desir, Head of Sponsorship. “The Esports World Cup brings together players, clubs, and communities from every corner of the globe — and our partnership is about making their experience here unforgettable. It’s a celebration of competition, culture, and the unique hospitality that defines Saudi.”
Abdullah Aldakhil, Spokesperson at the Saudi Tourism Authority, said: “Saudi hosting the Esports World Cup once again this year, reinforcing it’s position as a global hub for sports tourism and entertainment. EWC is more than just a tournament. Saudi invites audiences to go beyond the arena and experience the true Heart of Arabia through curated activations that showcase it’s diverse offerings. It’s an opportunity to turn spectators into explorers, and ensure every visit sparks a deeper connection with Saudi.”
In 2024, the inaugural EWC welcomed 2.6 million visitors, 14% of whom travelled from overseas. For 2025, expanded programming, increased venue capacity, and early travel packages supported by Saudi, Welcome to Arabia, have led to 40% of ticket sales to date being from international fans. This year’s EWC promises to be bigger and better, supporting Saudi’s profile as a destination for global gaming and live entertainment.
Returning to Riyadh, from July 7 to August 24, 2025, the Esports World Cup will unite global gaming communities for a celebration of esports culture. With 25 tournaments across 24 games, 2,000 elite players, and 200 Clubs from over 100 countries, this year’s EWC features the largest prize pool in esports history, over $70 million.
To learn more about EWC, visit esportsworldcup.com