Louis Vuitton has made a sweet entrance into Singapore’s Marina Bay Sands with its first chocolate shop outside of France, Le Chocolat Maxime Frédéric.
This confectionery is an extension of the brand’s rich heritage, known for its high-end fashion and leather goods and now chocolate.
Opened on the most romantic day of the year, and located within the Louis Vuitton Island, a space that harmoniously blends the brand’s iconic design elements with the indulgent world of chocolate. The interior features elegant, undulating counters and warm wood tones, creating an inviting atmosphere for chocolate enthusiasts and fashion aficionados alike.
At the helm of this gastronomic venture is renowned pastry chef Maxime Frédéric, whose partnership with Louis Vuitton has already seen the successful launch of cafés and chocolate shops in Paris and Courchevel. Frédéric now brings his expert savoir-faire to Singapore, accessible to global travellers and offering a range of handcrafted chocolates that are as much a feast for the eyes as they are for the palate.
The chocolates are inspired by the codes of Louis Vuitton and are presented in the maison’s emblematic boxes, making them perfect for gifting or personal indulgence. One of the standout creations is the “Vivienne” pirouetting atop a trunk, which can be activated with a twist of a chocolate key, showcasing intricate gear mechanisms crafted entirely out of chocolate.
Le Chocolat Maxime Frédéric is more than just a shop; it’s a destination that promises a journey through the senses, inviting visitors to experience the luxury and craftsmanship of Louis Vuitton in a whole new light. With this bold foray into the culinary world, Louis Vuitton continues to demonstrate its versatility and commitment to excellence, one chocolate at a time.
At the core of this venture is the vision and ingenuity of Maxime Frédéric, a master of chocolate and pastry at the distinguished Cheval Blanc Paris. Acclaimed for his extraordinary skill, Frédéric shapes each chocolate with an artisan’s care, fusing select ingredients with his intense dedication to excellence. The result is a collection of chocolates that not only tantalize the senses but also capture the venerable legacy of Louis Vuitton.
Le Chocolat Maxime Frédéric offers an exclusive array featuring the Vivienne on Malle, The Petula, and Monogram tablets—each a salute to the iconic symbols and masterful craftsmanship that define Louis Vuitton.
These treats are not just confections; they symbolize the merging of ideals from the worlds of high fashion and the art of chocolate-making.
This combination of art, skill, and culinary expertise marks a new phase for Louis Vuitton, emphasizing the brand’s flexibility and dedication to celebrating traditional craftsmanship. Le Chocolat Maxime Frédéric is more than just a store; it’s a tribute to Louis Vuitton’s significant impact, inviting people to experience a journey of flavors that connects different cultures through the love of chocolate.