Japan has long been a bucket-list destination for business travellers and tourists alike, but 2026 may be the final opportunity to experience it before the country undergoes a seismic shift in its tourism landscape.
With record-breaking visitor numbers, government-backed initiatives, and a surge in global interest, Japan is on the brink of becoming one of the most saturated travel markets in the world.
The tourism surge: why Japan is changing fast
Japan’s tourism industry has been recovering at an unprecedented rate, with visitor numbers expected to surpass 40 million in 2025, breaking all previous records. The government has set ambitious targets, aiming for 60 million foreign visitors by 2030, alongside a staggering ¥15 trillion in tourism revenue. This means that by 2026, Japan will be at a tipping point, transitioning from a relatively accessible destination to one that is crowded, expensive, and increasingly commercialised.
Business travel: the golden window before the rush
For business travellers, 2026 represents a rare window of opportunity. Japan’s infrastructure is still efficient and adaptable, allowing professionals to navigate meetings, conferences, and networking events with ease. However, as tourism numbers skyrocket, business hubs like Tokyo and Osaka will become increasingly congested, making corporate travel more challenging and costly.
Why 2026 is the last chance for an authentic experience
Beyond business, Japan’s cultural authenticity is at risk. The government is actively promoting regional tourism, encouraging visitors to explore lesser-known areas to combat over tourism. While this is a positive step, it also means that traditional hotspots like Kyoto, Nara, and Mount Fuji will see an influx of tourists, potentially altering their charm and accessibility.
What happens after 2026?
With the introduction of Japan’s version of ESTA, visitors will soon be required to report their travel plans before arrival, signalling a shift toward more regulated tourism. Additionally, rising costs, increased competition for accommodations, and stricter entry requirements will make spontaneous travel far less feasible.
For business travellers and tourists alike, 2026 is the last chance to experience Japan before it transforms into a high-demand, high-cost destination. Whether it’s for corporate networking, cultural immersion, or simply enjoying the country’s unparalleled hospitality, now is the time to book that trip – before Japan’s tourism boom changes everything.