Taiwan has launched a comprehensive new tourism strategy with a focus on “Sustainable X Digital” transformation.
This forward-thinking approach aims to enhance visitor experiences while safeguarding the island’s rich natural and cultural heritage, in line with its 2030 vision.
As global trends shift towards sustainability, Taiwan is embracing green, innovative, and community-focused travel experiences. This approach not only helps preserve the island’s resources but also channels tourism revenue back into local communities, supporting a sustainable industry. In the UK, interest in Taiwan is on the rise, with a 33% increase in visitor numbers, surpassing pre-pandemic levels. To build on this momentum, Taiwan has launched the ‘Waves of Wonder’ campaign, showcasing its natural beauty, diverse culture, and vibrant hospitality with an energetic orange wave symbol.
The core of Taiwan’s strategy is finding harmony between tourism growth and environmental protection. Popular scenic spots are monitored with real-time crowd control and eco-friendly transport options to reduce environmental impacts. Protected areas, such as Turtle Island, maintain controlled access to ensure ecosystem preservation.
Hotels are adopting sustainable practices as well, with a ban on single-use amenities planned by 2025, backed by government support for eco-certifications. Initiatives like the ‘Gold Quality Hospitality B&B’ program also encourage environmentally responsible accommodations.
To promote green travel, Taiwan is improving public transportation, including the Taiwan Tourist Shuttle, which connects major hubs to scenic spots, helping reduce the need for private cars. Travel agencies are receiving training and incentives to adopt sustainable practices, ensuring tourism fosters community development while protecting the environment.
A key focus of the strategy is empowering local communities to develop unique tourism experiences. This ensures a larger share of tourism revenue stays within the community, supporting local growth and offering visitors authentic, immersive cultural experiences.
British travellers, increasingly drawn to eco-conscious destinations, will find Taiwan’s green-certified hotels, eco-friendly transport, and responsible travel options appealing. With its stunning scenery, vibrant culture, and innovative sustainability practices, Taiwan offers a perfect mix of comfort and conscientious travel.
“Taiwan is a treasure trove of unique experiences for travellers,” said Linda Lin, Director of the Taiwan Tourism Administration London Office. “We’re thrilled by the growth in UK interest and believe our new strategy will attract travellers seeking authentic adventures with a minimal environmental footprint.”
The Taiwan Tourism Administration will continue to participate in international tourism shows, host promotional events, and enhance digital and social media efforts to ensure travellers can discover Taiwan’s stunning landscapes, vibrant culture, and eco-friendly travel options.
The Taiwan Tourism Administration will be present at the World Travel Market between the 5th-7th of November and will host an immersive cultural experience at its Pavilion. The Happy Hour event will take place on Wednesday, 6th of November starting 15:40, themed around a traditional tea house and aligned with the new “Waves of Wonder” tourism brand. Visitors to the pavilion will be introduced to Taiwan’s rich cultural heritage through live performances, interactive activities such as oilpaper umbrella painting, and tile painting, a tradition that has been sustained for over a century. Attendees can also explore Taiwan’s famed tea culture from its traditional tea houses to the globally popular bubble tea, that will be available during the event.
With direct flights from London Heathrow to Taipei via China Airlines, and a strong commitment to sustainability and cultural preservation, now is the perfect time to explore Taiwan’s breath taking landscapes and rich traditions responsibly.