Tru by Hilton, Hilton’s innovative and energetic hotel brand for practical travellers, is set to transform the hospitality experience in Colombia with the opening of Tru by Hilton Cali Sur, the brand’s first hotel in the country.
This new hotel, operated by Hoteles MS, is located in one of the most dynamic areas of western Colombia, surrounded by prestigious universities, shopping centres, recognized hospitals, and the two most important technology hubs in the country.
“It’s an exciting time for the “Tru Cru!” We are thrilled to witness Tru by Hilton’s remarkable growth in the Caribbean and Latin America,” said Andrew Harp, brand leader, Tru by Hilton. “Our impressive international expansion is a testament to the brand’s unique appeal, award-winning service, and the exceptional stay experiences we offer. Guests, owners, and operators alike have embraced Tru by Hilton for its vibrant, fun, and practical approach to hospitality. The opening of Tru by Hilton Cali Sur in Colombia is a significant milestone in our journey, showcasing our commitment to delivering energetic and engaging stays in dynamic locations, with unique amenities and a spirited, engaging atmosphere.”
“We’re here to change the game in Colombian hospitality,” said Ana María Montilla, general manager, Hoteles MS. “We believe in the simplicity of the heart and in an agile, focused spirit, offering a fun and engaging environment that promotes connections.”
Tru by Hilton Cali Sur features 98 modern and functional rooms designed to provide the perfect balance between comfort and style. Guests can enjoy a variety of amenities at the hotel, including a well-equipped gym, free Wi-Fi, and social spaces for games and gatherings.
Guests can start their day with the “Top It” complimentary breakfast bar, where they can customize their meal with a variety of delicious toppings for pancakes, bagels, oatmeal, and more. The hotel also offers a 24/7 market stocked with snacks, beverages, and travel essentials, providing guests with convenient access to whatever they may need during their stay.
The hotel is located in Bochalema Plaza in the southern part of Cali, a city known as the “Branch of Heaven” for its warm climate and vibrant salsa culture. Cali is an important economic and cultural centre in Colombia, famous for its hospitality, cuisine, and diverse tourist attractions, making it an ideal destination for both business and leisure travellers.