Africa’s New Tourism Platform That Lets Travellers ‘Name Their Budget’

Andrea Thompson

ByAndrea Thompson

July 29, 2025
Cape Town

A ground breaking tourism platform designed to make exploring Africa both affordable and authentic.

Kiami Group (Pty) Ltd has officially launched Kiami, a ground breaking tourism platform designed to make exploring Africa both affordable and authentic. By allowing travellers to set their budget and receive customized offers from verified local tour operators, Kiami is redefining how international tourists plan their dream African trips.

“African tourism is filled with incredible experiences, but often international tourists overpay or can’t access local deals,” says Fernando Antonio, Founder & CEO of Kiami Group. “With Kiami, we’ve built a solution that connects travellers directly with trusted local operators while giving operators the marketing power they need—without hefty commission cuts.”

The Problem Kiami Solves

Travelers often face high markups from large booking sites that don’t reflect local pricing.

Tour operators, especially SMEs, struggle to compete online due to limited marketing budgets and lack of visibility.

Kiami’s Unique Solution

Budget-first bookings: Tourists share their destination, group size, and budget.

Custom offers: Local operators respond with tailored deals tourists can accept or decline.

Pan-African coverage: Kiami currently lists operators in South Africa, Kenya, Tanzania, Namibia, Botswana, Zimbabwe, Zambia, Morocco, and Uganda, with new regions added weekly.

Marketing investment: Kiami reinvests 30–40% of operator subscription fees into targeted Facebook, TikTok, and Google Ads campaigns to attract international tourists.

A Vision for African Tourism

Kiami’s mission is to empower African operators while making travel affordable for everyone. With the tourism industry rebounding post-COVID, Kiami’s innovative approach aims to put African SMEs in the global spotlight.