Habyt has officially opened its first hotel under the new Atipico brand in Madrid, marking a strategic milestone in the company’s European expansion.
Located on the iconic Calle Alcalá, Atipico Madrid blends contemporary design with flexible functionality, offering a hospitality experience tailored to the rhythms of modern urban life.
Positioned near Plaza de Toros de Las Ventas, the 118-room property is designed to serve a wide spectrum of guests—from business travellers and digital nomads to leisure visitors seeking authenticity and comfort. The hotel features single, double, and family rooms, some with private terraces, and includes shared workspaces, a gym, and a rooftop with city views.
“Atipico is more than a hotel—it’s a new way to live and connect while travelling,” said Luca Bovone, founder and CEO of Habyt. “We’ve created a concept that combines flexibility, warmth, and design to meet the evolving needs of today’s travellers.”
Designed for Connection and Comfort
Atipico’s interiors reflect a relaxed, cosmopolitan aesthetic, with natural materials, warm lighting, and thoughtful details that encourage both productivity and rest. The property’s layout supports hybrid travel behaviours, offering spaces to work, unwind, and socialise—all within walking distance of Madrid’s cultural and commercial hubs.
The brand’s ethos—“Far from the ordinary, closer to home”—is evident in its approach to hospitality. From self-service options and coworking areas to curated wellness touches, Atipico is built to adapt to diverse travel profiles and promote a sense of belonging.
For business travellers seeking a hotel that reflects the way they live and work, Atipico Madrid offers a compelling new option—rooted in design, driven by experience, and connected to the pulse of the city.