Brown’s Hotel, a Rocco Forte Hotel in Mayfair, is pleased to announce the launch of its signature hotel scent with the renowned British perfumery, Ormonde Jayne.
The long-standing collaboration between neighbours Ormonde Jayne (in The Royal Arcade) and Brown’s (on Albemarle Street) has been built on mutual values since day one, 25 years ago. The British brands have cemented their partnership this summer, with Ormonde Jayne creating a home fragrance exclusively for and encapsulating the true essence of Brown’s Hotel.
In addition, in the autumn, Brown’s will launch a range of candles in the Brown’s Hotel scent which will be available to buy exclusively at the hotel and on the Rocco Forte e-shop and allow guests to bring an element of Brown’s back home with them.
Linda Pilkington, Founder and Creator of Ormonde Jayne comments: “Entering Brown’s Hotel’s unmistakable lobby, with its hand-painted wallpaper and extraordinary flowers, is still a joyous experience each time, even after 25 years. Together with the team at Brown’s, we created a fragrance that could enhance that moment, for returning or first time guests.”
The home fragrance, floral in nature with extracts of the rose of Ta’if, jasmine and freesia, was selected as it reflects the floral design through the wallpaper and abundance of fresh flowers in the hotel’s lobby area. In addition, the Ta’if bloom has a fresh, tea-like fragrance, which is reminiscent of Browns’ elegant Drawing Room where traditional Afternoon Tea is served.
Ormonde Jayne masterfully blended floral extracts with dates, saffron and pink pepper and the result is a scent that embodies the warmth and familiarity that is Brown’s Hotel. This scent is diffused through a delicate 8-sided glass diffuser that spreads a subtle and elegant fragrance into the entrance hall.