Calvià, on the southwest coast of Mallorca, has been shortlisted as a finalist for the European Capital of Tourism 2027, recognising the destination’s commitment to sustainable and innovative tourism development.
The municipality is one of just eight finalists selected from 17 countries in the category for cities with populations between 25,000 and 100,000.
The shortlist acknowledges Calvià’s ongoing transformation, including the recent completion of Magaluf’s 2.3-kilometre Gabriel Escarrer Julià Seafront Promenade, a €6.2 million regeneration project featuring accessible infrastructure, protected dune systems and environmental measures designed to improve coastal resilience. The development forms part of the wider “Magaluf for All” initiative, which aims to reposition the resort as a more sustainable and year-round destination.
Sustainability remains central to Calvià’s tourism strategy. Projects include the protection of Posidonia seagrass along its coastline, a long-term forest management programme to support carbon sequestration, and the development of new walking routes around the Galatzó Public Estate. The destination has also invested in smart tourism initiatives and cultural events designed to enhance the visitor experience and support local businesses.
The recognition follows further success for the municipality, with the “Magaluf for All” project recently receiving the award for Best Social Responsibility Initiative at the Balearic Islands’ Tourism Night awards. Supported by a growing programme of cultural, sporting and business events, Calvià continues to strengthen its appeal beyond the traditional summer season.
Calvià will present its final bid to the European jury in Brussels in November, with the winners of the European Capital of Tourism 2027 title set to be announced following the presentations.
