The Business Travel Association (BTA) has today announced that Cathay Pacific, the home carrier of Hong Kong, will join the association as a Partner.
With its extensive worldwide networks, Cathay Pacific’s membership will enhance the BTA’s global impact. This comes at a crucial time as the world continues to recover from the COVID-19 pandemic and the resumption of business travel remains critical for economic growth and recovery.
Paul Johannes, Regional Head of Customer Travel and Lifestyle Europe says, “Joining the BTA comes at an ideal time as we continue to reconnect Asia and Hong Kong to the world. We have seen a huge increase in demand for business travel to destinations in the Asia Pacific region. We are looking forward to working closely with the BTA to support this as we grow our flight capacity and network of destinations across the region.”
As Partners of the BTA, Cathay Pacific’s dedication to gender equality will aid the BTA’s drive towards a more diverse business travel community. An example of this dedication was recently seen in the carrier’s pledge to increase female representation in senior positions by 25% by 2025.
Clive Wratten, CEO of the BTA says, “I am delighted to welcome Cathay Pacific to the BTA community. Its shared values and ethos greatly align with the BTA’s vision for the future of the business travel industry. Together, we can further enhance global connectivity and put business travel back on the map in the post-pandemic era of growth and recovery.”
Cathay Pacific’s partnership announcement is revealed following the BTA’s Spring Conference which took place in London on Monday 6th March.