Step into the heart of Florence this festive season and discover a sanctuary of elegance at La Gemma Hotel—a five-star boutique retreat where Renaissance charm meets Art Deco sophistication
Nestled just off Via Calimala, the city’s designer shopping artery, La Gemma is a romantic palazzo on the outside, and a haven of timeless glamour within.
Just a ten-minute stroll from Mercato Centrale, La Gemma is perfectly placed for festive forays. Sample seasonal Tuscan treats – brigidini, befanini, and copate senesi – or browse handcrafted gifts at the German-style Christmas market in Piazza di Santa Croce, where the Gothic cathedral glows with twinkling lights and the scent of vin brulé and cioccolata calda fills the air.
Indulgence, Inside and Out
After exploring Florence’s cultural treasures, retreat to La Gemma’s subterranean spa, Allure, for transformative facials, hot stone massages, and deep tissue therapies. Then ascend to LUCA’s, the hotel’s fine-dining restaurant, for a refined culinary experience in a setting of quiet sophistication.
Festive Florence, Tailored to You
Whether you’re drawn to artisan ateliers or gourmet indulgence, La Gemma’s Les Clefs d’Or® concierge team curates bespoke experiences that elevate your stay. Guests can:
- Craft custom leather goods or jewellery with local artisans in private studio visits
- Embark on a gourmet tasting tour through Florence’s famed food markets
- Venture into the Tuscan hills for a truffle-hunting excursion
- Create a signature scent at a boutique perfumery under the guidance of a master nose
Celebrate in Style
La Gemma’s Christmas package offers a luxurious two-night escape, including:
- Signature Room accommodation
- Prosecco and artisan chocolates on arrival
- Christmas Eve welcome drink at La Gemma Café
- Christmas Day gourmet breakfast
- Four-course Gastronomic Christmas Celebration dinner (115€ pp, beverages excluded)
- Complimentary access to Allure Boutique Spa
Rates start from €1505 for a minimum two-night stay.

