Global tours and activities business TUI Musement encourages independent exploration so guests can discover ports of call at their own pace.
Guests can purchase tickets for thousands of attractions such as the Chocolate Museum in Cologne or a pass for the seven most famous archaeological sites in Athens, as well as book activities including hiring a bike in Amsterdam, hop-on, hop-off buses in various cities and learning how to make tiramisu in Italy.
Stephanie Farrow, Itinerary Product and Destination Experience Manager at Fred. Olsen Cruise Lines, said: “We are really excited to be working with TUI Musement to help promote independent exploration in our ports of call. While many of our guests love going on our organised shore tours, there are several who prefer the opportunity to head ashore and explore independently. At the same time, these guests may like to experience some of the attractions or museums available in various destinations.”
Nishank Gopalkrishnan, Chief Commercial Officer at TUI Musement, the tours and activities division of TUI Group, said: “This is a very innovative collaboration that will positively disrupt the cruise industry, and further reinforces TUI Musement’s position as the tours and activities partner of choice for the world’s leading travel businesses.”