DoubleTree by Hilton has marked a major milestone in its global expansion, announcing the opening of its 700th hotel and its entry into a 60th country and territory.
The announcement is a significant achievement for the upscale brand best known for its warm hospitality and signature chocolate chip cookies.
The brand, part of the Hilton global portfolio, has added more than 40 new properties over the past year, including high-profile firsts in Malta, Laos, and the Azores Islands, as well as Hilton’s debut in Nice, France. These openings underscore DoubleTree’s rapid international growth since 2008, when it began expanding outside the Americas. The brand’s global footprint has grown more than tenfold in that time.
“Reaching our 700th property and expanding into 60 countries and territories highlights the strength of the DoubleTree by Hilton brand,” said Shawn McAteer, global brand leader for DoubleTree by Hilton. “Our continued growth in exciting destinations reflects our commitment to delivering caring hospitality and creating meaningful connections for travellers around the world.”
With a robust pipeline of more than 240 hotels in development, DoubleTree is poised to continue its expansion across Europe, the Middle East, Africa, Asia Pacific, and the Americas. Upcoming openings include the highly anticipated DoubleTree by Hilton Mangroovy El Gouna Resort in Egypt — the brand’s second resort property in the country — and new entries in Casablanca and Derry-Londonderry, which will expand Hilton’s footprint in North Africa and Northern Ireland respectively.
In China, one of DoubleTree’s most active growth markets, new properties are set to open in Zhengzhou and Yanji, as the brand targets rising demand in regional urban centres.
DoubleTree is also playing a leading role in Hilton’s conversion strategy, which has helped the company expand its global presence quickly and efficiently. In the first quarter of 2025, conversions accounted for nearly 40% of Hilton’s new hotel openings, with DoubleTree and Hilton’s new premium economy brand, Spark, driving the trend.
“DoubleTree is the ideal conversion brand,” McAteer said. “It offers owners the best of both worlds — strong global brand recognition, a flexible design ethos, and the power of the Hilton engine to elevate guest experiences and business performance.”
This model has enabled Hilton to attract independent hotel owners looking to tap into the company’s loyalty programme, marketing reach, and technology infrastructure, while maintaining their own local identity.
Today, DoubleTree operates in 60 countries and territories, with more than 150 properties across Europe, the Middle East and Africa, and 115 in Asia Pacific. The brand’s signature combination of approachable luxury, local flavour, and consistent service has made it a popular choice for both business and leisure travellers.
From its origins in the US to new markets around the world, DoubleTree continues to grow its appeal by prioritising human connection, and creating spaces that make guests feel at home, wherever they travel.
“DoubleTree by Hilton has become a truly global brand,” McAteer added. “And with every new hotel, we reaffirm our commitment to warm, reliable service and comfortable stays — wherever your journey takes you.”
As Hilton accelerates its international growth, DoubleTree remains one of its most recognisable and adaptable brands, serving as a key engine of expansion and a favourite among travellers looking for comfort, care, and a warm cookie on arrival.