Hilton Announces Debut of Spark by Hilton in MEA

Andrea Thompson

ByAndrea Thompson

May 19, 2025

Set to open later this year, Spark by Hilton Makkah Aziziyah marks Hilton’s entry into the premium economy category in the region as the global hospitality company nears 100 hotels trading or in the pipeline across Saudi Arabia

Hilton today announced the signing of Spark by Hilton Makkah Aziziyah in partnership with Al Musbah Group, marking the debut of the premium economy brand in Saudi Arabia. Expected to open later this year, the new signing bolsters Hilton’s continued growth in the Kingdom and strengthens its presence in one of the region’s most dynamic markets. With this addition, Hilton remains on track to reach its milestone of 100 hotels trading and in the pipeline across Saudi Arabia this year.

Strategically located to the east of Masjid Al-Haram in Makkah’s Aziziyah district, near the religiously significant area of Mina and with direct train access to Arafat, Spark by Hilton Makkah Aziziyah is ideally situated to serve pilgrims. The site is surrounded by commercial outlets that cater to religious travellers year-round.

Spark by Hilton Makkah Aziziyah will feature 329 guest rooms, combining comfort and quality with a simple, inspired aesthetic. Staying true to the Spark by Hilton brand promise, the hotel will deliver reliable essentials and friendly service for every guest at an accessible price point. Facilities will include a welcoming social space, complimentary breakfast, and separate male and female prayer halls.