Plans to add hotels in 13 new destinations by 2028; Spain remains key growth market; new joint venture with Spanish Grupo Piñero drives all-inclusive growth
Hyatt Hotels Corporation today announced that Hyatt’s current pipeline across Europe, Africa, and the Middle East (EAME) is set to expand its brand presence in 13 new markets where there are no Hyatt hotels currently between 2025 and 2028.
“Since 2017, we have strategically expanded our global portfolio by nearly 90% to over 1,350 properties. It is inspiring to see the EAME region continue to thoughtfully add hotels in markets that matter most to our guests, World of Hyatt members, customers, owners, and investors,” said Mark Hoplamazian, President and Chief Executive Officer, Hyatt. “Our accelerated expansion is a testament to Hyatt’s strength in luxury, lifestyle, and all-inclusive hospitality. As we continue to deliver on our promise of intentional growth, we are confident in the continued bright future ahead across the EAME region.”
Hyatt’s pipeline in EAME includes projects set to debut in new European and African markets like Estonia, Iceland, Romania, Cape Verde, and Mauritius, alongside previously revealed luxury and lifestyle properties such as Park Hyatt Johannesburg, Miraval The Red Sea, Andaz Doha, and Andaz Lisbon – all part of Hyatt’s plans to add 50 new hotels in these segments globally by 2026.
As of September 30, 2024, Hyatt’s portfolio in Europe, Africa, and the Middle East spans over 200 properties and 45,000+ rooms across 40+ countries, having tripled its room count in Europe since 2017.
Spain: A Key Growth Market for Hyatt
Hyatt’s portfolio in Spain has expanded significantly over the last five years, growing from four hotels with just over 1,000 rooms in 2020 to 55 hotels spanning more than 14,500 rooms as of December 31, 2024. Hyatt’s success can largely be attributed to inorganic growth through strategic acquisitions, including all-inclusive pioneer Apple Leisure Group in 2021, lifestyle hospitality company Standard International in 2024 – which brought The Standard, Ibiza to Hyatt – and the strategic joint venture with Spanish Grupo Piñero completed last month, which added five Bahia Principe branded properties to Hyatt’s Inclusive Collection in Europe.
“Spain represents our largest market in EAME, and Hyatt is committed to expanding its portfolio in leisure, luxury, and lifestyle segments, across coastal destinations, islands and major and secondary cities,” said Javier Águila, Group President EAME, Hyatt.
Hyatt’s pipeline in Spain includes the highly anticipated Thompson Sevilla, which will bring one of Hyatt’s most iconic lifestyle brands to Spain’s fourth-largest city by 2026.