The brand expects to grow its global footprint by 50 percent by the end of 2028 with artistically curated spaces that inspire exploration and serve as a local home base in every destination.
The Hyatt Centric, highlighted by a global portfolio of vibrant hotels with culturally immersive experiences and spaces, celebrates its continued expansion in popular hubs that place guests and World of Hyatt members in the heart of the action so they never miss a moment of adventure. In 2024, the brand saw unprecedented growth, with hotel openings in a few of the world’s most exciting cities, including Cairo, Egypt, Shanghai, China, San José, Costa Rica, Santo Domingo, Dominican Republic and more.
Building on its impressive momentum, the brand plans to introduce over 35 new hotels worldwide by the end of 2028. This planned expansion will bolster the brand’s portfolio by 50 percent and reach over 100 Hyatt Centric hotels globally by 2029. The next three years are expected to see substantial regional growth in Asia Pacific, increasing the brand’s footprint in the region by over 75 percent, with several new hotels across the Americas, Europe and the Middle East.
“As part of our strategic brand realignment and bringing more focused expertise and support to five distinct brand portfolios, the Hyatt Centric brand serves as a fantastic addition to our Classics Portfolio, a group of captivating brands offering timeless style and unrivalled care in the world’s most-travelled places,” says Emily Wright, Vice President, Global Brand Leader for Hyatt’s Classics & Essentials Portfolios. “The brand’s recent growth, including openings and planned developments, meets the rising demand from guests and members, especially Millennial and Gen Z travellers, for more contemporary accommodations with playful details, sophisticated furnishings and socially connected spaces.”
At the Core of Exploration: New Hotels & Upcoming Openings
Hyatt Centric hotels are unique to their individual destinations, incorporating eclectic elements that reflect the local vibe through playful interpretations of culture, art and attractions. In the UK, for example, the brand is represented by the vibrant Hyatt Centric Cambridge, a sustainable and upscale hotel providing the perfect launchpad for couples, families, friends and solo adventurers to explore the city.
Several planned openings will accelerate the brand’s strategic growth following its 2024 debut in new markets, including Hyatt Centric San José Escazú, the first Hyatt Centric hotel in Costa Rica, Hyatt Centric Malta, the first in Malta, Hyatt Centric Santo Domingo, the first in the Caribbean and Hyatt Centric Zhongshan Park Shanghai, the first in Shanghai.
Newly executed deals and upcoming openings primed for relaxing, recharging, socializing and preparing for the next adventure include:
Europe
- Hyatt Centric Reims (expected to open in 2025) will be located just a short distance from the iconic Notre Dame Cathedral, offering spectacular canal views and three unique French restaurants.
- Hyatt Centric Altstadt Hamburg (expected to open in 2026) will mark the first Hyatt Centric branded hotel in Germany, will be located on Moenckebergstrasse, one of Hamburg’s most vibrant shopping streets, and will feature a top-floor panoramic restaurant and bar.
- Hyatt Centric Reykjavik (expected to open in 2026) will debut as the first Hyatt branded hotel in Iceland and will be situated on the main street of the capital city with a rooftop bar overlooking the city.
Middle East
- Hyatt Centric Madinah KEC (expected to open in 2028) is set to mark the debut of the Hyatt Centric brand in the Kingdom of Saudi Arabia, providing a local home-base for savvy travelers returning from city exploration. The hotel will feature 130 modern rooms and suites with art and styling elements that celebrate the city’s character.
Americas
Expected to open in 2025:
- Hyatt Centric Chicago O’Hare (resuming operations)
- Hyatt Centric Isla Verde San Juan
- Hyatt Centric Queretaro
Expected to open in 2026:
- Hyatt Centric Cincinnati
- Hyatt Centric Victoria – Old Town
- Hyatt Centric Winnipeg Downtown
Asia Pacific
Expected to open in 2025:
- Hyatt Centric The Ring Chengdu
Expected to open in 2026:
- Hyatt Centric Bengaluru Airport
- Hyatt Centric Electronic City Bangalore
- Hyatt Centric East Taipei
- Hyatt Centric Shanghai Jinqiao
- Hyatt Centric TODTOWN Shanghai
- Hyatt Centric Tianxin Changsha
- Hyatt Centric Vrindavan
- Hyatt Centric Sapporo
A Central Launchpad for Your Next Adventure
Hyatt Centric hotels offer signature touchpoints and curated programming that spark curiosity and elevate the guest experience, including locally inspired art, pop-up concerts and gallery exhibitions, buzzy social spaces and unique food and beverage offerings.
- Live the Local Art: Revel in spectacular displays of locally inspired art at hotels like Hyatt Centric Cairo West, which opened its doors in 2024 with mesmerizing mirror installations and intricate Egyptian statues and sculptures that adorn the walls. Admire traditional Guatemalan touches like colorful textiles and a wall of Guatemalan masks at Hyatt Centric Guatemala City. At the recently opened Hyatt Centric City Centre Kuala Lumpur, guests can enjoy the unique interior design inspired by the city’s rich tin-mining history and communal spaces decorated with bold patterns by a local Malaysian graffiti artist that invoke the city’s creative spirit.
- Crafted to Connect: Forge authentic connections with lively common spaces at Hyatt Centric Gran Via Madrid, paying homage to the historic broadcasting headquarters across the street with a mock recording studio in the lobby that’s the perfect photo backdrop. Hyatt Centric Ocean Front Xiamen, which recently opened in 2025 in China’s charming port of Xiamen, offers a House of Music social hub featuring a curated collection of vinyl records, with live band performances and locally inspired cocktails in the evening. At Hyatt Centric Las Condes Santiago, the sommelier at Amandine restaurant shares local knowledge through a curated Chilean wine tasting, offering insights into the country’s wine regions, hidden vineyards and must-visit wine and tapas bars.
- Indulge in Flavours Inspired by the Destination: Experience creative dining concepts like the Cruise Restaurant & Bar at Hyatt Centric Victoria Harbour Hong Kong, a rooftop venue serving modern Asian cuisine with sweeping views of Victoria Harbour. Spaceman at Hyatt Centric Buckhead Atlanta is a year-round rooftop bar with spectacular views of the Atlanta skyline offering craft cocktails, shared plates and interactive yard games. At Hyatt Centric Key West Resort & Spa, the Flour Flamingoes Restaurant by Richard Blais offers a waterfront sea-to-table dining experience channelling vintage eras with the natural beauty of the island and prioritizes sustainability with fresh produce procured locally.