The Hyatt Centric brand—part of Hyatt’s Classics Portfolio—is gearing up for a significant expansion, poised to increase its global footprint by 50 per cent and surpass 100 locations by 2029.
With a vibrant, locally immersive identity, Hyatt Centric hotels fuse contemporary style with playful design details, appealing strongly to Millennial and Gen Z travellers seeking distinctive social spaces and culturally resonant experiences.
In 2024, Hyatt Centric achieved unprecedented growth, debuting in highly sought-after cities across the globe, from Cairo in Egypt and Shanghai in China, to San José in Costa Rica and Santo Domingo in the Dominican Republic. Building on this momentum, the brand aims to open over 35 more properties worldwide by the end of 2028—representing an increase of more than 50 per cent in the current portfolio. The next three years will see notable development in the Asia Pacific region, with expansion planned throughout the Americas, Europe and the Middle East.
According to Emily Wright, Vice President and Global Brand Leader for Hyatt’s Classics & Essentials Portfolios, “The Hyatt Centric brand meets the rising demand from guests and members for accommodation that blends modern sophistication and socially connected spaces. It’s an integral part of our strategic realignment, providing personalised care in must-visit destinations.”
shaping the future: notable openings and upcoming highlights
Each Hyatt Centric hotel is designed to reflect the local vibe through playful interpretations of culture, art and cuisine. Several new ventures are on the horizon:
• Europe:
• Hyatt Centric Reims (2025): Overlooking the canal near Notre Dame Cathedral with three distinct French dining venues.
• Hyatt Centric Altstadt Hamburg (2026): The brand’s inaugural German property, featuring a panoramic top-floor restaurant on Hamburg’s buzzing Moenckebergstrasse.
• Hyatt Centric Reykjavik (2026): Iceland’s first Hyatt-branded hotel, complete with a rooftop bar in the capital’s historic centre.
• Middle East:
• Hyatt Centric Madinah KEC (2028): A 130-room launch in Saudi Arabia, designed with modern artworks celebrating the cultural nuances of Madinah.
• Americas (select expected openings):
• Hyatt Centric Chicago O’Hare, Hyatt Centric Isla Verde San Juan, Hyatt Centric Queretaro (2025)
• Hyatt Centric Cincinnati, Hyatt Centric Victoria – Old Town, Hyatt Centric Winnipeg Downtown (2026)
• Asia Pacific (select expected openings):
• Hyatt Centric The Ring Chengdu (2025)
• Hyatt Centric Bengaluru Airport, Hyatt Centric Electronic City Bangalore, Hyatt Centric East Taipei, Hyatt Centric Shanghai Jinqiao, Hyatt Centric TODTOWN Shanghai, Hyatt Centric Tianxin Changsha, Hyatt Centric Vrindavan, Hyatt Centric Sapporo (2026)
Curated experiences and local inspiration
Hyatt Centric properties are renowned for thoughtful design elements that incorporate regional art, music and culinary traditions:
• live the local art: At Hyatt Centric Cairo West, guests discover mirror installations and sculptures evoking Egypt’s heritage, while Hyatt Centric Guatemala City weaves vibrant textiles and colourful masks into its interiors.
• crafted to connect: Hyatt Centric Gran Via Madrid pays tribute to a historic broadcasting HQ across the street with a pop-up recording studio backdrop, and Hyatt Centric Ocean Front Xiamen in China curates live band performances and local cocktails for a house-party ambience.
• indulge in local flavours: Notable dining outlets include the Cruise Restaurant & Bar at Hyatt Centric Victoria Harbour Hong Kong, the rooftop Spaceman bar at Hyatt Centric Buckhead Atlanta, and the Flour Flamingoes Restaurant by Richard Blais at Hyatt Centric Key West Resort & Spa, all focusing on regionally sourced ingredients and distinctive culinary perspectives.
Through rich programming and stylish settings, Hyatt Centric is positioning itself as the ideal launchpad for exploring new destinations—lending a contemporary twist to timeless hospitality.