Hyatt Hotels Corporation today showcased during ILTM Cannes, the world’s leading luxury travel trade show, an impressive pipeline of over 50 luxury and lifestyle hotels set to open worldwide by 2026.
Luxury travel demand surged in 2023 and continues to rise. Savills forecasts that Europe’s luxury hotel supply will increase by over 50% by 2028, highlighting strong investor confidence in the segment’s long-term growth potential. With 70% of Hyatt’s global rooms categorized as luxury and upper upscale and Hyatt having expanded this portfolio by an impressive 28 luxury hotels and resorts in the past three years and doubled its luxury room count since 2017, Hyatt is perfectly positioned to seize this opportunity both globally and in the priority growth region of Europe.
The lifestyle hotel segment is similarly thriving, driven by experience-focused offerings that appeal to new generations of travellers. Hyatt has established a significant presence in this segment, having quintupled its lifestyle rooms since 2017 and growing by 28 lifestyle hotels in 2024 alone. This leadership has been further strengthened by the recent acquisition of the brands and most of the affiliates of pioneering lifestyle hospitality company Standard International, along with the creation of a new dedicated Lifestyle group for Hyatt. This group will be headquartered in New York City, with additional offices in Austin and Bangkok, and led by President & Creative Director, Amar Lalvani, former Executive Chairman of Standard International.
Hyatt’s impressive pipeline of over 50 luxury and lifestyle hotels slated to open globally by 2026 includes highly anticipated openings like Miraval the Red Sea, set to debut in late 2025. This project, marking the Miraval brand’s international debut, will be a haven for luxury wellbeing seekers and adventurers and will pave the way bringing transformative wellness experiences and one of the largest spas in the Red Sea destination.
Other highly anticipated luxury and lifestyle Hyatt openings over the next two years include the likes of Park Hyatt Kuala Lumpur and Park Hyatt Johannesburg, as well the highly anticipated Andaz Miami Beach and Andaz Gold Coast. These projects will build on the high standard set by recent Hyatt openings in the luxury and lifestyle segments, such as Park Hyatt London River Thames, Alila Shanghai as Greater China’s first urban resort-style Alila hotel, The Standard, Singapore and The StandardX, Bangkok.
“This year, we have much to celebrate at ILTM, the premier event for the luxury hospitality industry. 2024 has been a strong year for the Europe Africa and Middle East region, with luxury and lifestyle segments driving this success, as shown by the exceptional performance of our hotels and the excitement around openings like Park Hyatt London River Thames and Park Hyatt Marrakech,” said Javier Águila, Group President, EAME, Hyatt. “Our future in these highly sought-after segments looks brighter than ever, thanks to recent acquisitions like Mr & Mrs Smith and Standard International, as well as our commitment to building dedicated teams and leveraging specialized talent to enhance our luxury and lifestyle offerings.”
Evolved brand portfolios
For decades, Hyatt’s growth has followed a thoughtful approach, strategically expanding our brands in sought-after destinations and vibrant new markets with a curated lifestyle and luxury properties portfolio. With an established collection of 256 luxury and lifestyle hotels and resorts in 45 countries around the world – including 58 across EAME – Hyatt leads the industry in crafting elevated high-end experiences for its guests.
To unlock the next level of intentional growth, Hyatt is introducing specific portfolios that reflect greater focus and differentiation and can maximize the potential of each of its brands, including:
The Luxury portfolio features the finest places for the most refined tastes, enriched with unparalleled service, unmatched amenities and high design. These ultraluxe escapes are designed to delight the luxury seekers who delight in the rare and thoughtfully curated, and includes brands such as Park Hyatt, Alila and Miraval.
The Lifestyle portfolio is for guests and visitors who are always at the centre of culture, no matter where they are. Encompassing brands such as Andaz, Thompson Hotels and the newly acquired Standard International brands including The Standard and Bunkhouse, these hotel hot spots offer originality in design, dining, and cultural programming, with immersive experiences that transport guests and visitors somewhere else.
“It’s great to be at ILTM in Cannes again this year, celebrating the best of the luxury travel sector. I’m particularly excited to share Hyatt’s evolved brand portfolios, which thoughtfully align our brands to guest preference and travel behaviour,” said Crystal Vinisse Thomas, VP & Global Brand Leader, Lifestyle & Luxury Brands, Hyatt. “We don’t take for granted that we are the brand of choice for high-end travellers. This trust drives us to constantly explore new and innovative ways to deliver unparalleled and unique experiences that exceed guest expectations. Our commitment is to create transformative and memorable travel moments that not only bring our guests back but also reinforce their confidence that Hyatt will always provide the pinnacle of hospitality.”