Hyatt Hotels Corporation announced significant growth in its select service pipeline, with a 25% increase in the Americas over the past three years.
As of June 30, 2024, this segment represents over 50% of Hyatt’s total pipeline in the Americas. Complementing growth in lifestyle, luxury and all-inclusive, Hyatt’s select service portfolio remains a key driver for market expansion and generating awareness and enrolment in World of Hyatt, the industry’s fastest growing loyalty program. Through owner-driven innovation, Hyatt is advancing its select service brands, focusing on operational efficiency and profitability.
“Across our select service brands, we are strategically adapting product design and operations to reduce construction costs, leverage technology, and allow for greater customization,” said Dan Hansen, head of Americas development, Hyatt. “While prioritizing what matters most to our guests and World of Hyatt members, we will continue to grow and evolve with intent, delivering exceptional guest experiences and maximizing owner profitability.”
Hyatt’s contemporary upscale select service brand, Caption by Hyatt, has launched a refreshed approach with increased market flexibility, a more efficient food and beverage model and an evolved prototype design. These enhancements, shaped by owner and guest feedback, enable expansion into a broader range of markets with a simplified, more cost-effective prototype and efficient operating model that preserves the brand’s core identity as a neighbourhood connection point.
With two recent openings in Asia Pacific in 2024 and more locations expected to open across the U.S. in 2025, the Caption by Hyatt brand is poised for continued global growth.