Iberostar Beachfront Resorts is proud to announce a new partnership with acclaimed Spanish chef José Pizarro.
This partnership marks Pizarro’s first collaboration of this kind in Spain and brings together tw
o leading Spanish names, united by a shared passion for gastronomy, authenticity, and quality.
Chef José Pizarro marks 15 years since opening his first restaurant in 2026, a milestone that sits within a wider culinary journey spanning almost 30 years since he moved to the UK and began shaping the British appreciation of Spanish cuisine. Widely regarded as the “Godfather of Spanish cuisine” in the UK, José has become one of the most influential voices in modern Spanish dining.
This collaboration reflects a natural synergy between the hotel group and Chef José Pizarro, rooted in a shared commitment to celebrating the richness of Spanish culinary heritage through fresh, seasonal ingredients and an immersive dining experience
At the heart of Iberostar’s offering is their Honest Food philosophy, centred on fresh, responsibly sourced ingredients that celebrate local produce and connect guests more deeply with each destination. This partnership further strengthens Iberostar’s culinary positioning, bringing José’s expertise and storytelling to the forefront of the guest experience.
The collaboration will see these two great Spanish partners come together, bringing Pizarro’s culinary vision to Iberostar, commencing with a “Root to stem” dedicated experience hosted at JOIA El Mirador in Tenerife (Canary Islands), taking place from 3rd – 6th September 2026.
This experience highlights exceptional local provenance, with ingredients for the hotel’s exclusive dining experience sourced from Finca El Ancón, a sustainable coastal estate in La Orotava, northern Tenerife. Spanning more than 20 hectares above the volcanic shores of Playa del Ancón, the estate is dedicated to responsible agriculture, producing premium seasonal ingredients, including avocado, papaya, and passion fruit, all of which are featured on the bespoke menu.
The dining experience will also include a curated wine pairing from Altos de Trevejos, a family-run Tenerife winery renowned for its organic, sustainable viticulture and signature high-altitude “Mountain Wines”. Located within the Abona Denomination of Origin (DO), its vineyards are set at 1,300 metres on the volcanic slopes of Mount Teide, producing wines shaped by the island’s unique terrain and climate, alongside a further selection of Iberostar’s carefully chosen local artisanal partners from across Tenerife.
Guests can experience this exclusive culinary journey when booking a stay at JOIA El Mirador. Prices for the Culinary Experience with José Pizarro start at £ 120/€140 per person, with limited availability. www.iberostar.com/joia-el-mirador-by-iberostar/
This collaboration marks a significant step in Iberostar’s continued investment in gastronomy as a core pillar of its guest experience, reinforcing its commitment to delivering meaningful, experience-led travel.
Chef José Pizarro added: “The partnership with Iberostar feels particularly special for me as it’s my first collaboration of this kind in my homeland and 15 years since I opened my first restaurant in London. For me, it always comes back to the love for food, the people and the stories they have to tell. Collaborating with Iberostar allows me to remain true to my style and genuinely reflects authentic, Spanish food that puts local people and ingredients first.”
This collaboration with Chef José Pizarro, launching in September with an exclusive dining experience at JOIA El Mirador in Tenerife, aligns with the hotel group’s natural affinity for the chef. Built on a shared passion for Spanish gastronomy, the partnership champions fresh, seasonal, and responsibly sourced ingredients, celebrates local culture, and fosters a stronger sense of connection to the destination.
