IHG Hotels & Resorts (IHG) announced the signing of voco Muar, marking the company’s debut in the Johor riverside town and introducing the first international‑branded hotel to the destination.
Signed in partnership with KCC Hotel (Muar) Sdn Bhd, a subsidiary of reputable Malaysian real estate developer KCC Holdings Group, the 107‑room property is in advanced stages of construction, with interior design works underway, ahead of its opening later this year.
Located within KCC City Business Park, which is owned and developed by KCC Holdings Group, voco Muar will appeal to leisure travellers drawn to the town’s rich cultural heritage, historical landmarks, scenic riverside and renowned local cuisine. As one of Malaysia’s key manufacturing hubs, Muar also benefits from strong domestic and regional business travel demand.
Known for its individual charm and thoughtful design, voco hotels – IHG’s fastest‑growing premium brand – combines a premium stay experience with a warm, unstuffy and welcoming atmosphere, offering guests something refreshingly different while remaining anchored in trusted operational and brand standards.
This distinctive positioning makes voco hotels a strong fit for IHG’s first‑mover strategy in Malaysia, with the signing of voco Muar reinforcing the company’s ambition to enter high‑potential markets – building on its growing presence in destinations such as Kuching, Kota Kinabalu, Penang and Kuantan.
We believe this is the right time to introduce a hotel that offers world-class hospitality while embracing the unique charm and character of Muar. The voco brand is renowned for combining the reliability of an international hotel with the warmth, individuality and local character that guests increasingly seek. With IHG’s global expertise and the voco brand’s distinctive experiences, we’re confident it will become a market-leading destination when it opens later this year.”
voco Muar will feature F&B outlets, function and meeting spaces, an infinity pool, gym and a grand ballroom, providing a premium lifestyle destination in the town, located just a 40-minute drive from Malacca.
